Part 2 of 2
By Remi Del Mar, senior product manager, Visual Display Solutions at Epson America, Inc. & Scott Marsic, senior product manager, Business Imaging at Epson America, Inc.
At the NRF 2019 Retail Big Show earlier this year, Epson showcased its suite of essential
technology solutions needed for the “intelligent” retail location – from creating an immersive in-
store shopping experience to achieving ultimate productivity in the back office.
In the first part of this two-part series, we discussed the POS solutions Epson offers for
operational and transaction efficiency in-store. In this second part of this series, we look at
Epson projector solutions used for in-store merchandising, as well as back office technology
that is impacting the retail space.
Digital Signage for Retail
Think online shopping is dominating the future of retail? Think again. According to a study from ROTH Capital Partners, 71 percent of millennials say they would visit and make purchases in physical store locations more often if a location provided a significantly enhanced retail experience. For today’s “intelligent” retailers, Epson offers various projector solutions designed to engage customers with an immersive in-store experience.
From visual merchandising to spatial design, the
Epson LightScene™ accent lighting laser projector provides an immersive experience with dynamic content and signage in retail environments. For example, retailers can
transform in-store locations and captivate customers by projecting real-time information about the latest sales and deals on glass to window shoppers, or create retail displays on
mannequins to demonstrate all the different patterns and colors available of the same design. Simultaneously illuminating and projecting experiential content on virtually any surface or material gives retailers the flexibility and creativity they need to take any given shopping experience to the next level.
Among Epson’s additional offerings for digital signage applications, the PowerLite ® L615U laser projector is powerful, compact and full featured, delivering quality informational and experiential signage applications at a great value. The Pro L1755UNL with the ELPLX02 ultra short-throw lens offers ultra-bright, vivid color and powerful images up to 1,000-inches diagonal in retail settings. For large-scale visuals or immersive displays, Epson’s 3LCD projectors offer uncompromising images at an affordable price.
Back Office Document Solutions
Epson offers a full range of solutions for the back office that integrate mobile workflows, from a
print service program to SMB, workgroup and corporate inkjet color printers with Replaceable
Ink Pack System and ink cartridge options, as well as document scanners to help improve
productivity, minimize intervention and reduce costs.
Cornerstone is an all-inclusive Print as a Service program designed to provide predictable
printing expenses. As a cloud-based web portal, Cornerstone’s three-year program provides
retailers with a business-class Epson printer, three years of limited warranty and management
of supplies automatically.
For retailers with large workgroups looking for a high productivity printing solution, the
WorkForce ? Enterprise WF-C20590 color line head MFP is ideal. Delivering breakthrough print speeds up to 100 ISO pages per minute † and brilliant-quality output, this workhorse is optimized for business productivity and versatility. This high-speed inkjet printer is designed to help keep operating costs in check while being powerful and efficient.
In addition, Epson offers a variety of printers for retailers looking to create wide-format graphics and signage in-house. For in-store printing in smaller spaces, the SureColor ® T3170 24-inch wireless desktop printer
provides a modern, compact solution. Ideal for posters, it produces A1/D-sized prints in as fast as 34 seconds 1 and offers Wi-Fi connectivity 2 for printing from virtually anywhere in the store. For larger signage options, the SureColor S-Series 64-inch signage printers produce large outdoor signage, as well as stickers and indoor photographic displays, that are weather-proof, durable, smudge resistant, scratch resistant, and impervious to hazards such as abrasions and cleaners.
For offices that don’t require color printing, the WorkForce Pro WF-M5799 MFP offers low-cost monochrome printing 3 and delivers laser-quality output. Featuring Replaceable Ink Pack System technology, it allows offices to print up to 40,000 ISO pages (black) without changing the ink packs 4 and has up to 830 sheets total paper capacity with optional second paper tray 5.
Additionally, enhanced mobile interaction for scanning, printing and device updates is available with the Epson iPrint? app.
The retail industry is changing faster than ever, and Epson technologies help retailers innovate
both in-store and in the back office, creating seamless retail customer experiences and office
production that lead to better business outcomes. For more information, visit