5 Mobile Trends Brands Need to WatchMashableIt's easy to see what life will look like for the next generation of consumers, but will marketers be prepared? That will largely depend on whether they've considered these five post-mobile trends. Lo… Continue reading
There are a couple of ways to look at advertising spend by channel. All “Internet” advertising, for example, currently represents about five percent of total spending. One can argue that is because the Internet is demonstrably less valuable or effective … Continue reading
You likely will not be surprised by Gartner’s new list of “top 10 mobile technologies to watch in 2010 and 2011,” at least it terms of what is said. You might be more surprised by what is not said. There … Continue reading
MSNBC.com video views grow 207% Since first introducing video into the msnbc.com mobile web product in March, monthly video views have increased 207 percent, growth of about 300 percent in four months, according to a survey conducted by InsightExpress. That … Continue reading
Rimmel London sells to young fashion-conscious women who almost uniformly use mobiles. So for each new product release, a microsite is built featuring a range of brand downloadables such as wallpapers, video clips and make-up tips. Also, there are competition … Continue reading
Gen Yers are leading the mobile movement, says Jackie Anderson, Forrester Research analyst. “About one quarter of Gen Yers access the Internet from their mobile phones monthly,” she says. “This is double the levels of their non-Gen Y counterparts.” About … Continue reading
10 Mobile Marketing Mistakes; How to Avoid Them Mistake one: Treating Mobile Users Like PC Users “Mobile users don’t want to download your entire annual report or navigate seven levels of your website,” says mobithinking.com. “The first rule of creating … Continue reading
Though there are some challenges, there are clear rewards for using mobile as a research tool. Results are available within days and mobile research shows a response time of less than 24 hours. In fact, recent studies suggest that 40 … Continue reading
Social media, with a clickthrough rate of seven percent, is twice as effective as email (CTR 3.9 percent) and 35 times more effective than banners (CTR 0.2 percent), says Joel Davis, Agency:2 CEO. The issue is why that might be … Continue reading
Facebook and Twitter present challenges for mobile marketers. Twitter has nowhere near the reach of Facebook, which now is the fifth-largest U.S. Web media site with July unique visitors of 87.7 million, according to comScore. Twitter, in contrast, though getting … Continue reading