Rules for optimizing your mobile marketing strategy – Packaging World

Packaging WorldRules for optimizing your mobile marketing strategyPackaging WorldIf you need a reason why you should begin a mobile marketing strategy, consider this: According to a recent study from Perception Research Services (PRS) of 1,450 grocery … Continue reading

Is MI ready for mobile payment? – miPRO

miPROIs MI ready for mobile payment?miPROIt's the next big thing in retail payment systems, but is the MI business prepared for mobile payment? According to a recent study by IDC Financial Insights, the mobile payments sector is expected to hit $1 … Continue reading

Mobile marketing expenses skyrocketed in November – QR Code Press

QR Code PressMobile marketing expenses skyrocketed in NovemberQR Code PressFiksu, a leading company that assists brands throughout the optimization process for Android and iOS mobile app advertising and promotion, has just released their findings follo… Continue reading

Mobile phones to pay way at the till – The Daily Telegraph

Mobile phones to pay way at the tillThe Daily TelegraphThe move, which may eventually render credit cards obsolete, has been mooted for several years, with the technology to deliver so-called "contactless payments" existing for some time. Cus… Continue reading

Telcos ramp up plans for mobile payments – The Australian

Telcos ramp up plans for mobile paymentsThe AustralianBut the concept has failed to gain traction, particularly because relatively few mobile phones contained the small near field communication (NFC) chips required to make the payments. Telstra and Vod… Continue reading

Telcos ramp up plans for mobile payments – The Australian

Telcos ramp up plans for mobile paymentsThe AustralianBut the concept has failed to gain traction, particularly because relatively few mobile phones contained the small near field communication (NFC) chips required to make the payments. Telstra and Vod… Continue reading

Security, fee fears slow mobile payments adoption in Sweden – Mobile Payments Today

Security, fee fears slow mobile payments adoption in SwedenMobile Payments TodayThough Sweden seems to be far ahead of the rest of Europe in terms of smartphone adoption, Swedes aren't yet sold on using their phones to make mobile payments. A new s… Continue reading

Tapjoy: New tactics needed for in-app advertising success – BizReport

Tapjoy: New tactics needed for in-app advertising successBizReportSo, what can advertisers do to improve the ad experience for mobile app users? The Forrester/Tapjoy study, "The Mobile In-App Marketing Opportunity" (.pdf), found that, while i… Continue reading

Tapjoy: New tactics needed for in-app advertising success – BizReport

Tapjoy: New tactics needed for in-app advertising successBizReportSo, what can advertisers do to improve the ad experience for mobile app users? The Forrester/Tapjoy study, "The Mobile In-App Marketing Opportunity" (.pdf), found that, while i… Continue reading

How Millennials are engaging – or not – online – BizReport

How Millennials are engaging – or not – onlineBizReportThose looking to the mobile space to engage consumers were focused on increasing website traffic or registrations or to improve their market presence. Many consumers in the mobile space are younger… Continue reading