The smart phone is overwhelmingly deemed to be the most persuasive device for social media, according to 73 percent of more than 1,000 executives from digital marketing, communications and public relations agencies, according to eConsultancy. State of Social Report 2011 … Continue reading
Though only 13 percent of online adults use Twitter, more than half of Twitter users access the service on a mobile phone, researchers at the Pew Internet & American Life Project report. As of May 2011, 13 percent of online … Continue reading
While contactless-mobile payments will be the cornerstone of the Isis service, couponing, loyalty programs, social media and content delivery will be key components, says Ryan Hughes, Isis VP. Using near field communications technology, consumers could be enticed with money-saving offers … Continue reading
Facebook Chief Technical Officer Bret Taylor says that mobile is the company’s top priority in 2011. Taylor said that mobile usage is the fastest growing part of the Facebook experience. http://ipcarrier.blogspot.com/2011/01/mobile-is-facebooks-top-priority-in.html Share this:
Most marketers would be hard-pressed to calculate with the most-exacting precision how many leads are generated from social media. That will come, with time, but isn’t really measurable now. If you sense a contradiction here, the tension is real. People … Continue reading
Marketers like active Tweeters for a couple of obvious reasons. They are heavily brand conscious. More than 40 percent of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — … Continue reading
On a global basis, enterprise spending on mobile marketing will grow 35 percent in 2011, says eMarketer. Email and social will continue to get closer as more marketers integrate the two channels with each other. More than a quarter of … Continue reading
About 72 percent of executives recently surveyed say they have a social media strategy in place. Of firms without an existing strategy, 80 percent say they will create one within the next 12 months. As you would expect, 85 percent … Continue reading
With the advent of online and mobile marketing threatening to upset established channels, it is not a surprise that contestants now are making sure the marketing community “remembers” that the legacy channels still work. CrossView, for example, recently released a … Continue reading
At least in the U.K. market, Domino’s Pizza is crediting mobile promotions using Foursquare for a surge in pre-tax profits in its most-recent half year ending in June 2010. “Our main Facebook site now has in excess of 36,000 fans … Continue reading