Mobile Media SMS-MMS Messaging Makes Business more Personal …DigitalJournal.com (press release)Businesses have to be responsible and strategic about using mobile marketing as a way to reach their customer or they may alienate them." Increasingly… Continue reading
Paywhale, a mobile payment platform that links a mobile device with a user credit card, will launch soon. Paywhale uses text messaging to support payments for products or donations to a nonprofit organization. The company decided to use SMS for … Continue reading
Loop Mobile has launched an SMS based mobile money service, in partnership with Zipcash card services, in Mumbai. Loop Mobile subscribers can now use their mobile phone as a virtual wallet for mobile and utility services as electricity bill payments, … Continue reading
Dwolla has added a new feature that allows users to send money to people using text messaging on Apple iOS devices. Dwolla also supports the ability to send payments using Facebook, Twitter and email. In order to send money to … Continue reading
PayMate is an India-based company using simple text messaging and interactive voice response to link mobile phones to bank accounts, credit card or a prepaid account. PayMate’s text message and interactive voice response-based platform works with even the basic handsets … Continue reading
Mobile service providers have an opportunity in text-message advertising, but have to be careful not to send too many messages, or allow too many third parties to do so, according to a recent survey of 2200 U.K. consumers conducted by … Continue reading
Ericsson is launching “Ericsson Money Services,” a new business line that will offer mobile financial services. Ericsson IPX has announced its decision to become a trusted service manager for mobile near-field communication payments. It will offer a brokering service – … Continue reading
There is some truth to the notion that text messaging campaigns are substitutes for email campaigns. There also is some truth to the notion that they are complementary. The ‘personal’ nature of text messaging and the high need for user … Continue reading
Mobile direct marketing differs from traditional direct marketing in at least five ways, but among the most significant differences is that a mobile direct marketing campaign is 100-percent opt-in. A marketer cannot lawfully buy a list of mobile phone numbers … Continue reading
Since 98 percent of text messages get “opened,” compared to about 22 percent of mobile email messages, some marketers might conclude that SMS marketing makes more sense than email marketing. There are lots of issues, of course. Text messaging “spam” … Continue reading