GS1 MODIFIES STANDARDS TO ENABLE FIRST MOBILE BARCODED COUPONS FOR MANUFACTURERS

Mobeam’s light-based beaming technology is the first solution that will enable laser scanners to read barcode-based coupons from consumer packaged goods companies on shoppers’ smartphones PALO ALTO, Calif. – June 7, 2016 – Mobeam, the unique global leader in mobile barcode … Continue reading

Is This The End of BlackBerry? – Mobile Marketing Watch

Mobile Marketing WatchIs This The End of BlackBerry?Mobile Marketing WatchIs This The End of BlackBerry 300×190 Is This The End of BlackBerry? It was a dark day on Wall Street for BlackBerry on Friday as the Canadian smartphone maker announced the regr… Continue reading

Sprint May Launch Early Phone, Tablet Upgrade Program This Week – Mobile Marketing Watch

Sprint May Launch Early Phone, Tablet Upgrade Program This WeekMobile Marketing WatchZZZZZZZZONEUP 300×142 Sprint May Launch Early Phone, Tablet Upgrade Program This Week Following in the footsteps of AT&T, Verizon, and T-Mobile, Sprint is expected… Continue reading

Are You Ready for the Mobile Marketing Revolution? – Dealer Marketing Magazine

Are You Ready for the Mobile Marketing Revolution?Dealer Marketing MagazineAlthough it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to combine a PDA and cell phone and… Continue reading

Effective mobile marketing in the digital age – live discussion – The Guardian (blog)

The Guardian (blog)Effective mobile marketing in the digital age – live discussionThe Guardian (blog)Increased smartphone and tablet ownership means consumers are now accessing content across multiple platforms. The rise of the always connected consume… Continue reading

Apple Debuts Touch ID for Unprecedented Security with iPhone 5S – Mobile Marketing Watch

Mobile Marketing WatchApple Debuts Touch ID for Unprecedented Security with iPhone 5SMobile Marketing WatchApple Debuts Touch ID for Unprecedented Security with iPhone 5S 300×199 Apple Debuts Touch ID for Delivering an unprecedented degree of smartphon… Continue reading

Qualcomm, Samsung Off to Early Lead in The Smartwatch Race – Mobile Marketing Watch

ZDNetQualcomm, Samsung Off to Early Lead in The Smartwatch RaceMobile Marketing WatchQualcomm has just announced that its Qualcomm Connected Experiences, Inc., will release a Qualcomm branded smartwatch later this year. Designed to serve as a second di… Continue reading

Kantar Says Android’s US Market Share is Weakening – Mobile Marketing Watch

Mobile Marketing WatchKantar Says Android's US Market Share is WeakeningMobile Marketing WatchKantar Says Androids U.S. Market Share is Weakening 300×199 Kantar Says Androids U.S. Market Share is Android certainly remains a dominant global force, b… Continue reading