Debunking the many myths of mobile marketing – BDlive

Debunking the many myths of mobile marketingBDliveAS THE rate of smartphone adoption continues to escalate, mobile is fast becoming one of the most important channels in the marketing industry. You only need to consider how people are now using their m… Continue reading

Debunking the many myths of mobile marketing – BDlive

Debunking the many myths of mobile marketingBDliveAS THE rate of smartphone adoption continues to escalate, mobile is fast becoming one of the most important channels in the marketing industry. You only need to consider how people are now using their m… Continue reading

BloomReach Mobile Brings Big Data to Mobile Marketing – Enterprise Apps Today

BloomReach Mobile Brings Big Data to Mobile MarketingEnterprise Apps TodayNew mobile-first product melds Big Data analytics, machine learning and social discovery to help marketers engage with smartphone-wielding consumers. BloomReach is setting out to… Continue reading

BloomReach Mobile Brings Big Data to Mobile Marketing – Enterprise Apps Today

BloomReach Mobile Brings Big Data to Mobile MarketingEnterprise Apps TodayNew mobile-first product melds Big Data analytics, machine learning and social discovery to help marketers engage with smartphone-wielding consumers. BloomReach is setting out to… Continue reading

New rules for modern marketing: it’s all about mobile – The Guardian (blog)

The Guardian (blog)New rules for modern marketing: it's all about mobileThe Guardian (blog)The increasing volume of mobile internet and shopping activity is changing how media and marketing campaigns are put together. Rather than individual activit… Continue reading

New rules for modern marketing: it’s all about mobile – The Guardian

The GuardianNew rules for modern marketing: it's all about mobileThe GuardianThe increasing volume of mobile internet and shopping activity is changing how media and marketing campaigns are put together. Rather than individual activities, planners … Continue reading

New rules for modern marketing: it’s all about mobile – The Guardian

The GuardianNew rules for modern marketing: it's all about mobileThe GuardianThe increasing volume of mobile internet and shopping activity is changing how media and marketing campaigns are put together. Rather than individual activities, planners … Continue reading

Back to School Shopping Goes Mobile – Mobile Marketing Watch

Back to School Shopping Goes MobileMobile Marketing Watch71 percent of shoppers will use their smartphones to compare prices or download mobile coupons during their shopping trips. 59 percent of shoppers say Mom, like a good principal, makes all the fi… Continue reading

Back to School Shopping Goes Mobile – Mobile Marketing Watch

Back to School Shopping Goes MobileMobile Marketing WatchAccording to a recent survey by Alliance Data Retail Services, which manages 120 store-brand and co-brand credit card programs for major retailers, 40 percent of shoppers plan to begin their annu… Continue reading

Stores must embrace, not ignore, showrooming behavior – BizReport

Castleford Media (blog)Stores must embrace, not ignore, showrooming behaviorBizReport"This raises a difficult dilemma for retailers, as the natural urge is to try and prevent customers from shopping at their competitors using the mobile web but in… Continue reading