Complimentary Report – Engage at Every Stage: Using Mobile Relationship … – Hotel News Resource

Complimentary Report – Engage at Every Stage: Using Mobile Relationship …Hotel News ResourceAn initiative to explore where and how Mobile Relationship Marketing (MRM) is being embraced across multiple industries. This report examines how industries e… Continue reading

Mobile marketing key to customer relationships – Telecoms.com

Mobile marketing key to customer relationshipsTelecoms.comMore than half of respondents to the Telecoms.com Intelligence Industry Survey 2013 felt that the most important function of mobile as a marketing channel was for operators' own relationship… Continue reading

Upwardly mobile – Businessandleadership.com

Businessandleadership.comUpwardly mobileBusinessandleadership.comWith the number of global mobile phone subscribers set to hit 6.5 billion by the end of this year, brands are increasingly seeing mobile relationship marketing (MRM) as a critical area fo… Continue reading

Engage at Every Stage: a trademarked call to action for mobile marketers – Tnooz

Engage at Every Stage: a trademarked call to action for mobile marketersTnoozThe CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship … Continue reading

Engage at Every Stage: a trademarked call to action for mobile marketers – Tnooz

Engage at Every Stage: a trademarked call to action for mobile marketersTnoozThe CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship … Continue reading

Engage at Every Stage: a trademarked call to action for mobile marketers – Tnooz

Engage at Every Stage: a trademarked call to action for mobile marketersTnoozThe CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship … Continue reading

BII MOBILE INSIGHTS: Why Users Prefer Mobile Apps Over The Mobile Web – Business Insider

Business InsiderBII MOBILE INSIGHTS: Why Users Prefer Mobile Apps Over The Mobile WebBusiness InsiderAccording to a new study by The CMO Council, "only 16% of marketers currently have a comprehensive mobile relationship marketing strategy or plan…. Continue reading

BII MOBILE INSIGHTS: Why Users Prefer Mobile Apps Over The Mobile Web – Business Insider

Business InsiderBII MOBILE INSIGHTS: Why Users Prefer Mobile Apps Over The Mobile WebBusiness InsiderAccording to a new study by The CMO Council, "only 16% of marketers currently have a comprehensive mobile relationship marketing strategy or plan…. Continue reading

Putting Mobile at the Forefront of the Multichannel Revolution – 1to1 Media

1to1 MediaPutting Mobile at the Forefront of the Multichannel Revolution1to1 MediaNo matter the channel, marketers want to be present during every phase of the consumer lifecycle. The Chief Marketing Officer (CMO) Council's "Engage at Every St… Continue reading

Bright Spots Notwithstanding, Marketers Lag In Mobile – MediaPost Communications

MediaPost CommunicationsBright Spots Notwithstanding, Marketers Lag In MobileMediaPost CommunicationsThe CMO Council reports, in a new study, that companies may be getting better at figuring out how to make mobile interaction work for their brands but … Continue reading