Inneractive Debuts Programmatic In-App Video Advertising – Mobile Marketing Watch

Mobile Marketing WatchInneractive Debuts Programmatic In-App Video AdvertisingMobile Marketing WatchInneractive Debuts Programmatic In App Video Advertising 300×242 Inneractive Debuts Programmatic In App Video Advertising On Monday, Inneractive began p… Continue reading

Twitter Takes MoPub in Mobile Advertising Power Play – Mobile Marketing Watch

The DrumTwitter Takes MoPub in Mobile Advertising Power PlayMobile Marketing WatchTwitter Takes MoPub in Mobile Advertising Power Play Twitter Takes MoPub in Mobile Advertising Power Play Delving deeper into the mobile ad arena, Twitter has officially … Continue reading

App releases focus on monetization for developers – BizReport

GamasutraApp releases focus on monetization for developersBizReportFirst, App Annie has opened their App Annie Analytics suite, set up to help developers better monitor and monetize mobile apps. … "Eliminating the resource impact and opportunity… Continue reading

youAPPi Releases New Self-Service Mobile Monetization Solution – Mobile Marketing Watch

youAPPi Releases New Self-Service Mobile Monetization SolutionMobile Marketing Watch“We strongly believe that all the different aspects of the mobile advertising ecosystem need to work together to monetize effectively. youAPPi's new service for p… Continue reading

youAPPi Releases New Self-Service Mobile Monetization Solution – Mobile Marketing Watch

youAPPi Releases New Self-Service Mobile Monetization SolutionMobile Marketing Watch“We strongly believe that all the different aspects of the mobile advertising ecosystem need to work together to monetize effectively. youAPPi's new service for p… Continue reading

Mocean Mobile Rolls Out Global Mobile Exchange – Mobile Marketing Watch

Mocean Mobile Rolls Out Global Mobile ExchangeMobile Marketing WatchThe Mocean Mobile Exchange will increase fill rates and revenues, and standardize the way that Mocean Mobile publishers, networks, ad agencies and their trading desks access inventory … Continue reading

Mocean Mobile Rolls Out Global Mobile Exchange – Mobile Marketing Watch

Mocean Mobile Rolls Out Global Mobile ExchangeMobile Marketing WatchThe Mocean Mobile Exchange will increase fill rates and revenues, and standardize the way that Mocean Mobile publishers, networks, ad agencies and their trading desks access inventory … Continue reading

App Annie Releases New Tools for Intelligence – Mobile Marketing Watch

App Annie Releases New Tools for IntelligenceMobile Marketing WatchApp Annie Releases New Tools for Intelligence 300×160 App Annie Releases New Tools for Intelligence App Annie is launching a new generation of App Annie Intelligence that gives app publ… Continue reading