EZ TEXTING MMS LAUNCHES TO HELP ORGANIZATIONS GET CREATIVE VIA TEXT

New Rich Media Solution Provides a Cost-Effective Way to Engage Customers with Customized Messaging Santa Monica, Calif., March 11, 2015 – Ez Texting, the SMS marketing company that provides an easy, affordable way for organizations to communicate via texting, today announced … Continue reading

Jellyfish Online Marketing’s Data-Driven Approach Leads to Record Growth

Jellyfish Online Marketing, an award-winning, global digital marketing agency that Google honored as one of the fastest growing performance agencies of 2014, today reported that its annual U.S. billings have surpassed $100 million. From January 2013 to January 2015, U.S. … Continue reading

Location-Based Services Help Fight Fraud

Consumers have many opportunities, but also additional risks, Richard Cordray, director of the Consumer Financial Protection Bureau, said at a recent hearing on mobile financial services. Mobile financial services, mobile payments, mobile security, mobile commerce and related subjects will be … Continue reading

Holiday Mobile E-Mail Strategies Should Be Planned Now

Campaigner, the e-mail marketing arm of j2 Global, Inc. recommends that marketers to establish mobile e-mail marketing strategies maximize during the upcoming holiday shopping season.  According to the compay’s annual mobile trends survey, promotional e-mails prompt mobile purchases – leading … Continue reading

Mobile is Bridging Gaps, Part One: The Age Gap

Need a marketing plan that can bridge the age gap? From 4 year olds to the baby boomers, mobile is bridging the age divide. Mobile marketing looks even brighter when we look at how mobile is reaching the Unwired in China, or the Unbanked in South America and Africa, but those topics are for our later parts. Continue reading

I’ve got nothing against Bieber, but…

I’ve got nothing against Justin Bieber, but I’d never go to one of his concerts. Yet, several months ago, my credit card company sent me an “exclusive” promotion to purchase advanced tickets for his Brooklyn, NY show. As a marketer, my first response was laughter. Then, I was heartbroken. This credit card and I have been in a relationship for 7 glorious years – that’s longer than I’ve known my wife. I take it everywhere I go, and I thought it cared. After all, it knows so much about me. It definitely knows that I live in the Bay Area and, and I haven’t bought a concert ticket in all the years we’ve been together. Continue reading

appsasia, Mobile Marketing Agency, Wins Best Campaign in South Korea Award – DigitalJournal.com

appsasia, Mobile Marketing Agency, Wins Best Campaign in South Korea AwardDigitalJournal.comSouth Korea-based PR and Marketing company appsasia won two PMAA Dragons of Asia awards. appsasia won the Silver Award for the Best Business To Business Campaig… Continue reading

appsasia, Mobile Marketing Agency, Wins Best Campaign in South Korea Award – PR Web (press release)

appsasia, Mobile Marketing Agency, Wins Best Campaign in South Korea AwardPR Web (press release)Out of 700 contestants, appsasia wins two prestigious awards at the 2013 PMAA (Promotion and Marketing Awards of Asia) Dragons of Asia Awards, competing aga… Continue reading