News and Events for the Mobile Marketing, Payments, and Technology Industries

Amobee Takes the PULSE of 3D Mobile Advertising – Mobile Marketing Watch

Amobee Takes the PULSE of 3D Mobile AdvertisingMobile Marketing WatchAmobee Takes the PULSE of 3D Mobile Advertising 300×103 Amobee Takes the PULSE of 3D Mobile Mobile ad giant Amobee is sounding the horn today about the next generation launch of its 3…

Millennial Media Raises Curtain on the Millennial Media Exchange – Mobile Marketing Watch

Mobile Marketing WatchMillennial Media Raises Curtain on the Millennial Media ExchangeMobile Marketing WatchMillennial Media Raises Curtain on the Millennial Media Exchange Punctuating a bustling Wednesday morning for mobile advertising news, Millennia…

Adobe Target expands for digital marketers, mobile advertising – ZDNet (blog)

Adobe Target expands for digital marketers, mobile advertisingZDNet (blog)Adobe says the update will make it easier for marketers to achieve their digital marketing and revenue goals, and content can now be changed with a "few, simple clicks"…

Mobile Essential for Attracting Young Auto Buyers: J.D. Power

Though few people will buy a car without a test drive, one of the most important elements of luring a young shopper into a dealership for that test drive is mobile marketing, according to the latest J.D. Power Research. Nearly one-half (47 percent) of Generation Y automotive Internet users (AIUs) depend on their smartphones in their shopping process, which is more than any other demographic, according to the...

Twitter Takes MoPub in Mobile Advertising Power Play – Mobile Marketing Watch

The DrumTwitter Takes MoPub in Mobile Advertising Power PlayMobile Marketing WatchTwitter Takes MoPub in Mobile Advertising Power Play Twitter Takes MoPub in Mobile Advertising Power Play Delving deeper into the mobile ad arena, Twitter has officially …

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