News and Events for the Mobile Marketing, Payments, and Technology Industries

56% of Marketers Now Using Mobile Search Marketing – Mad Mobile News

56% of Marketers Now Using Mobile Search MarketingMad Mobile NewsIn fact, every type of mobile advertising has increased over the past year, with mobile display advertising showing the greatest increase — from 25 percent to 48 percent.</p><p…

Four Reasons Mobile Marketers Need Unbiased Third-Party Marketing … – ADOTAS

Four Reasons Mobile Marketers Need Unbiased Third-Party Marketing …ADOTASADOTAS — Third-party measurement is popular in desktop advertising. Large, well-known players such as Doubleclick have provided this service for some time. In mobile advertisi…

Amobee Takes the PULSE of 3D Mobile Advertising – Mobile Marketing Watch

Amobee Takes the PULSE of 3D Mobile AdvertisingMobile Marketing WatchAmobee Takes the PULSE of 3D Mobile Advertising 300×103 Amobee Takes the PULSE of 3D Mobile Mobile ad giant Amobee is sounding the horn today about the next generation launch of its 3…

Millennial Media Raises Curtain on the Millennial Media Exchange – Mobile Marketing Watch

Mobile Marketing WatchMillennial Media Raises Curtain on the Millennial Media ExchangeMobile Marketing WatchMillennial Media Raises Curtain on the Millennial Media Exchange Punctuating a bustling Wednesday morning for mobile advertising news, Millennia…

Adobe Target expands for digital marketers, mobile advertising – ZDNet (blog)

Adobe Target expands for digital marketers, mobile advertisingZDNet (blog)Adobe says the update will make it easier for marketers to achieve their digital marketing and revenue goals, and content can now be changed with a "few, simple clicks"…

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