Mobile Essential for Attracting Young Auto Buyers: J.D. Power

Though few people will buy a car without a test drive, one of the most important elements of luring a young shopper into a dealership for that test drive is mobile marketing, according to the latest J.D. Power Research. Nearly … Continue reading

Twitter Takes MoPub in Mobile Advertising Power Play – Mobile Marketing Watch

The DrumTwitter Takes MoPub in Mobile Advertising Power PlayMobile Marketing WatchTwitter Takes MoPub in Mobile Advertising Power Play Twitter Takes MoPub in Mobile Advertising Power Play Delving deeper into the mobile ad arena, Twitter has officially … Continue reading

China in transition: Marketers swing towards mobile – Campaign Asia-Pacific

DigitChina in transition: Marketers swing towards mobileCampaign Asia-PacificDriven by a large number of local smartphone users (500 million devices are expected to be in use by the end of 2013), Experian's latest survey of 321 Chinese marketers in… Continue reading

Mobile advertising market expected to touch Rs 430 crore by 2014 – Economic Times

Economic TimesMobile advertising market expected to touch Rs 430 crore by 2014Economic TimesAccording to the mobile advertising spend report by Mobile Marketing Association (MMA) in partnership with media platform, exchange4media, the mobile ad market … Continue reading

Facebook Finds Its Way Back to $100 Billion – Mobile Marketing Watch

Mobile Marketing WatchFacebook Finds Its Way Back to $100 BillionMobile Marketing WatchFacebooks Finds Its Way Back to 100 Billion 300×199 Facebook Finds Its Way Back to $100 On the heels of a recent wave of positive headlines, mobile advertising progr… Continue reading

Facebook Finds Its Way Back to $100 Billion – Mobile Marketing Watch

Mobile Marketing WatchFacebook Finds Its Way Back to $100 BillionMobile Marketing WatchFacebooks Finds Its Way Back to 100 Billion 300×199 Facebook Finds Its Way Back to $100 On the heels of a recent wave of positive headlines, mobile advertising progr… Continue reading

Facebook Finds Its Way Back to $100 Billion – Mobile Marketing Watch

Mobile Marketing WatchFacebook Finds Its Way Back to $100 BillionMobile Marketing WatchFacebooks Finds Its Way Back to 100 Billion 300×199 Facebook Finds Its Way Back to $100 On the heels of a recent wave of positive headlines, mobile advertising progr… Continue reading

Paving the way to mobile marketing success and understanding the consumer – Pitch (blog)

Pitch (blog)Paving the way to mobile marketing success and understanding the consumerPitch (blog)Marketing is still struggling to keep pace with these developments, although Gartner predicts that mobile advertising revenue will reach $11.4 billion in 2… Continue reading

Paving the way to mobile marketing success and understanding the consumer – Pitch (blog)

Pitch (blog)Paving the way to mobile marketing success and understanding the consumerPitch (blog)Marketing is still struggling to keep pace with these developments, although Gartner predicts that mobile advertising revenue will reach $11.4 billion in 2… Continue reading

Paving the way to mobile marketing success and understanding the consumer – Pitch (blog)

Pitch (blog)Paving the way to mobile marketing success and understanding the consumerPitch (blog)Marketing is still struggling to keep pace with these developments, although Gartner predicts that mobile advertising revenue will reach $11.4 billion in 2… Continue reading