Location-Based Services Help Fight Fraud

Consumers have many opportunities, but also additional risks, Richard Cordray, director of the Consumer Financial Protection Bureau, said at a recent hearing on mobile financial services. Mobile financial services, mobile payments, mobile security, mobile commerce and related subjects will be … Continue reading

Mobile is Bridging Gaps, Part One: The Age Gap

Need a marketing plan that can bridge the age gap? From 4 year olds to the baby boomers, mobile is bridging the age divide. Mobile marketing looks even brighter when we look at how mobile is reaching the Unwired in China, or the Unbanked in South America and Africa, but those topics are for our later parts. Continue reading

Opera Mediaworks Introduces New Platform for Mobile Video and Voice … – Mobile Marketing Watch

Opera Mediaworks Introduces New Platform for Mobile Video and Voice …Mobile Marketing WatchOpera Mediaworks Introduces New Platform for Mobile Video and Voice Advertising 300×164 Opera Mediaworks Introduces New Opera Mediaworks is out with a new suit… Continue reading

Millennial Media Introduces New Mobile Measurement Products – Mobile Marketing Watch

Mobile Marketing WatchMillennial Media Introduces New Mobile Measurement ProductsMobile Marketing WatchMillennial Media Introduces New Mobile Measurement Products 300×300 Millennial Media Introduces New Mobile Measurement Products On Monday, Millennial… Continue reading

Locaid Campaigns Boosts Mobile Marketing Efforts

Locaid’s recently announced  Locaid Campaigns™  enables  companies to increase store traffic and offer redemption rates through highly personalized marketing designed to offer “right place, right time, right offer” marketing, according to Louise Frosell, executive director of marketing. Frosell told Mobile … Continue reading

56% of Marketers Now Using Mobile Search Marketing – Mad Mobile News

56% of Marketers Now Using Mobile Search MarketingMad Mobile NewsIn fact, every type of mobile advertising has increased over the past year, with mobile display advertising showing the greatest increase — from 25 percent to 48 percent.</p><p… Continue reading

Four Reasons Mobile Marketers Need Unbiased Third-Party Marketing … – ADOTAS

Four Reasons Mobile Marketers Need Unbiased Third-Party Marketing …ADOTASADOTAS — Third-party measurement is popular in desktop advertising. Large, well-known players such as Doubleclick have provided this service for some time. In mobile advertisi… Continue reading

Amobee Takes the PULSE of 3D Mobile Advertising – Mobile Marketing Watch

Amobee Takes the PULSE of 3D Mobile AdvertisingMobile Marketing WatchAmobee Takes the PULSE of 3D Mobile Advertising 300×103 Amobee Takes the PULSE of 3D Mobile Mobile ad giant Amobee is sounding the horn today about the next generation launch of its 3… Continue reading

Millennial Media Raises Curtain on the Millennial Media Exchange – Mobile Marketing Watch

Mobile Marketing WatchMillennial Media Raises Curtain on the Millennial Media ExchangeMobile Marketing WatchMillennial Media Raises Curtain on the Millennial Media Exchange Punctuating a bustling Wednesday morning for mobile advertising news, Millennia… Continue reading

Adobe Target expands for digital marketers, mobile advertising – ZDNet (blog)

Adobe Target expands for digital marketers, mobile advertisingZDNet (blog)Adobe says the update will make it easier for marketers to achieve their digital marketing and revenue goals, and content can now be changed with a "few, simple clicks"… Continue reading