Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook? – BusinessWeek

CNBC.comWill Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?BusinessWeekAnd if it sticks with its planned approach to mobile ads, it will need to create a whole new mobile advertising sector from scratch. If Facebook's future is mobile, … Continue reading

Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping … – MarketWatch (press release)

MediaPost CommunicationsConvenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping …MarketWatch (press release)NEW YORK, May 17, 2012 (BUSINESS WIRE) — The IAB Mobile Marketing Center of Excellence today released "The IAB Mobile … Continue reading

Mobile marketing goes to Cannes – Digital Market Asia

Digital Market AsiaMobile marketing goes to CannesDigital Market AsiaRecognising the growing importance of mobile advertising in branding campaigns, The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the … Continue reading

The MMA Mobile Circus Comes To Town – IT News Online

The MMA Mobile Circus Comes To TownIT News OnlineNew York, NY, 14 May, 2012 – The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the … Continue reading

Latest Facebook S-1 Amendment Addresses Mobile Advertising Issues, Employee RSUs – AllFacebook

AllFacebookLatest Facebook S-1 Amendment Addresses Mobile Advertising Issues, Employee RSUsAllFacebookWhile Facebook introduced sponsored stories for its mobile newsfeed at its Facebook Marketing Conference in New York Feb. 29, it must walk the fine li… Continue reading

Maybe We Now Know Why Facebook and Mobile Have Not Gotten Along? – Marketing Pilgrim

Marketing PilgrimMaybe We Now Know Why Facebook and Mobile Have Not Gotten Along?Marketing PilgrimMany people complain about Facebook's mobile experience. For the longest time their app was just not very good. Even with the latest improvements the … Continue reading

Amobee is a Textbook Case of How a Mobile Service Provider Can Build a Potentially Big Business in Mobile Advertising

The typical professional working in the telecom business can be forgiven for not knowing mobile advertising platform Amobee, any more than the typical professional knows all that much about the details of all the other myriad of activities routinely conducted … Continue reading

Amobee Acquires AdJitsu, Leading 3D Mobile Advertising Business – MarketWatch (press release)

e27Amobee Acquires AdJitsu, Leading 3D Mobile Advertising BusinessMarketWatch (press release)With this acquisition, Amobee will leverage AdJitsu's cutting-edge technology to accelerate the innovation of highly interactive and spectacular 3D mobile … Continue reading

Mission Mobile Ad

Amobee Acquires AdJitsu, Leading 3D Mobile Advertising Business – MarketWatch (press release)

e27Amobee Acquires AdJitsu, Leading 3D Mobile Advertising BusinessMarketWatch (press release)With this acquisition, Amobee will leverage AdJitsu's cutting-edge technology to accelerate the innovation of highly interactive and spectacular 3D mobile … Continue reading

Facebook IPO video reveals mobile marketing aims – Equimedia Marketing News

Equimedia Marketing NewsFacebook IPO video reveals mobile marketing aimsEquimedia Marketing NewsMobile advertising will be one of Facebook's main revenue generators in the future, the company's chief operating officer Sheryl Sandberg said in a … Continue reading