Adobe Marketing Cloud keeps focus on mobile with latest update – ZDNet

Adobe Marketing Cloud keeps focus on mobile with latest updateZDNetMobile marketers can also customize these experiences based on real-time results about engagement and usage metrics (i.e. number of days since last use). From there, the platform will i… Continue reading

Mobile marketing insight offered by Yesmail Interactive study – QR Code Press

QR Code PressMobile marketing insight offered by Yesmail Interactive studyQR Code PressThe firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a repo… Continue reading

Mobile App Economy Still Stymied by Mediocre Metrics – Mobile Marketing Watch

Mobile Marketing WatchMobile App Economy Still Stymied by Mediocre MetricsMobile Marketing WatchMobile App Economy Still Stymied by Mediocre Metrics 300×219 Mobile App Economy Still Stymied by Mediocre eMarketer estimates that mobile ad spending will s… Continue reading

Mobile App Economy Still Stymied by Mediocre Metrics – Mobile Marketing Watch

Mobile Marketing WatchMobile App Economy Still Stymied by Mediocre MetricsMobile Marketing WatchMobile App Economy Still Stymied by Mediocre Metrics 300×219 Mobile App Economy Still Stymied by Mediocre eMarketer estimates that mobile ad spending will s… Continue reading

Apple Earns Media Ratings Council Accreditation for iAd – Mobile Marketing Watch

Apple InsiderApple Earns Media Ratings Council Accreditation for iAdMobile Marketing WatchiAd has become the first major mobile ad network to be fully accredited by the Media Ratings Council. The achievement, AdAge reports, is the result of Apple's… Continue reading

Apple Earns Media Ratings Council Accreditation for iAd – Mobile Marketing Watch

Apple InsiderApple Earns Media Ratings Council Accreditation for iAdMobile Marketing WatchiAd has become the first major mobile ad network to be fully accredited by the Media Ratings Council. The achievement, AdAge reports, is the result of Apple's… Continue reading

Mobile Metrics Are a Hot Mess – Direct Marketing News

Direct Marketing NewsMobile Metrics Are a Hot MessDirect Marketing NewsJoe Laszlo, the man behind the Interactive Advertising Bureau's (IAB) new guidelines for mobile marketing, fired off a simple question to begin the discussion on metrics at the … Continue reading

Mobile Metrics Are a Hot Mess – Direct Marketing News

Direct Marketing NewsMobile Metrics Are a Hot MessDirect Marketing NewsJoe Laszlo, the man behind the Interactive Advertising Bureau's (IAB) new guidelines for mobile marketing, fired off a simple question to begin the discussion on metrics at the … Continue reading

3 things fruit ninjas can learn from Del Monte in mobile marketing – VentureBeat

VentureBeat3 things fruit ninjas can learn from Del Monte in mobile marketingVentureBeatJust a few weeks ago, I wrote a piece on how a consumer-first company like Del Monte can learn from a mobile-first company like Fruit Ninja. Clearly, mobile develop… Continue reading

Strategise before engaging mobile marketing channel – Business Daily

Strategise before engaging mobile marketing channelBusiness DailyThe metrics that need to be measured are unknown and hence it is difficult to justify spend on mobile. There is no standard template that one can apply and for each brand you must know wh… Continue reading