Jellyfish Marketing taps Jim Hamilton as Managing Director for U.S. Agency

– Jellyfish Online Marketing (www.jellyfish.net), an award-winning, global digital marketing agency has appointed Jim Hamilton, previously Vice President and Managing Director for iCrossing, Managing Director, Head of U.S. Agency for Jellyfish. Operating from the Agency’s U.S. headquarters in Baltimore, Jim … Continue reading

Are You Making The Most of Your Geolocation Data for Your PPC Campaigns?

Are you losing profit and potential customers by having a lackluster geo-search strategy? – by Curtis Fisher, Jellyfish Online Marketing Geotargeting is an essential tool for PPC managers that not only helps target the locations essential for business, but also … Continue reading

Fall 2014 Mobile Payments Conference Agenda Available

The Fall 2014 Mobile Payments Conference being held October 6-8 in Skokie, IL has released their first draft public agenda. The conference is highlighting how retailers are going mobile, and keynotes include Discover Financial, Heartland, Crate & Barrel, FIS Global, Pandora Jewelry, Chico’s and more. Continue reading

Groovv Designed to Simplify Marketing & Social Media for SMB’s

Many merchants have enough to do running their daily businesses, so they don’t have time to keep up with all of the social media and other marketing necessary in today’s economy, Andy Varble, Total Merchant Services national training and sales manager told Mobile Marketing & Technology at the recent Midwest Acquirers Association Conference in suburban Chicago. Continue reading

Campaign for Rip Curl Recognised for Mobile in Marketing – Scoop.co.nz (press release)

Campaign for Rip Curl Recognised for Mobile in MarketingScoop.co.nz (press release)Newly merged creative communications agency Verdict/MEA Mobile has been selected as a finalist in the Australian Mobile Awards. From its Hamilton headquarters the agency… Continue reading

IAB Forecasts Uptick In Mobile Brand Marketers’ Ad Spend – MediaPost Communications

IAB Forecasts Uptick In Mobile Brand Marketers' Ad SpendMediaPost CommunicationsBrand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising Bureau. The analysis, … Continue reading

Four Reasons Mobile Marketers Need Unbiased Third-Party Marketing … – ADOTAS

Four Reasons Mobile Marketers Need Unbiased Third-Party Marketing …ADOTASADOTAS — Third-party measurement is popular in desktop advertising. Large, well-known players such as Doubleclick have provided this service for some time. In mobile advertisi… Continue reading

Adobe Marketing Cloud keeps focus on mobile with latest update – ZDNet

Adobe Marketing Cloud keeps focus on mobile with latest updateZDNetMobile marketers can also customize these experiences based on real-time results about engagement and usage metrics (i.e. number of days since last use). From there, the platform will i… Continue reading

Seven Do’s and Don’ts of Mobile App Marketing [Infographic] – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)Seven Do's and Don'ts of Mobile App Marketing [Infographic]MarketingProfs.com (subscription)The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succee… Continue reading

Why Mobile Is Important For B2B Marketing – Business 2 Community

Why Mobile Is Important For B2B MarketingBusiness 2 CommunityMarketing techniques have changed immensely over the past decade, with developing technologies as well as developing markets acting as the primary catalysts for change. Within those evolving … Continue reading