TELEFONICA SA : Telefónica Scoops Top Award in Mobile Marketing ‘Oscars’ – 4-traders (press release)

TELEFONICA SA : Telefónica Scoops Top Award in Mobile Marketing 'Oscars'4-traders (press release)Hosted by the Mobile Marketing Association, the Smarties are the world's only global mobile marketing awards programme, recognizing innovation… Continue reading

Marketers are focused on mobile – Warc

Marketers are focused on mobileWarcA joint study, the Marketers' Guide to Mobile and Data, from the Mobile Marketing Association (MMA) and Neustar, a provider of real-time information and analysis, surveyed 400 companies across the consumer product… Continue reading

Mobile and Data Capabilities Are Top Priorities for Marketers, According to … – PR Newswire (press release)

Mobile and Data Capabilities Are Top Priorities for Marketers, According to …PR Newswire (press release)NEW YORK, Sept. 24 2013 /PRNewswire/ — A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE: NSR) revealed that… Continue reading

China in transition: Marketers swing towards mobile – Campaign Asia-Pacific

DigitChina in transition: Marketers swing towards mobileCampaign Asia-PacificDriven by a large number of local smartphone users (500 million devices are expected to be in use by the end of 2013), Experian's latest survey of 321 Chinese marketers in… Continue reading

Mobile Marketing Association Forum: Telco Data, User Base, Spends, MMA … – MediaNama.com

Mobile Marketing Association Forum: Telco Data, User Base, Spends, MMA …MediaNama.comIn what was largely a preaching-to-the-choir Mobile Marketing Association Forum held yesterday in Gurgaon, where the opportunity in mobile marketing was highlighted … Continue reading

Mobile advertising market expected to touch Rs 430 crore by 2014 – Economic Times

Economic TimesMobile advertising market expected to touch Rs 430 crore by 2014Economic TimesAccording to the mobile advertising spend report by Mobile Marketing Association (MMA) in partnership with media platform, exchange4media, the mobile ad market … Continue reading

Asia-Pacific marketers set to boost mobile marketing budgets – BizReport

Asia-Pacific marketers set to boost mobile marketing budgetsBizReportConducted by WARC for the Mobile Marketing Association, the Asia-Pacific survey reveals that 90% of marketers predict mobile marketing budget increases of anywhere up to 75%. Driving … Continue reading

APAC mobile marketing investment set to jump dramatically – Marketing magazine Australia

APAC mobile marketing investment set to jump dramaticallyMarketing magazine AustraliaNew research conducted by the World Advertising Research Council (WARC) and the Mobile Marketing Association (MMA) has found the majority of brands in the Asia-Pacific… Continue reading

APAC mobile marketing investment set to jump dramatically – Marketing magazine Australia

APAC mobile marketing investment set to jump dramaticallyMarketing magazine AustraliaNew research conducted by the World Advertising Research Council (WARC) and the Mobile Marketing Association (MMA) has found the majority of brands in the Asia-Pacific… Continue reading

Gurgaon to host 2nd edition of mobile marketing forum – Times of India

Gurgaon to host 2nd edition of mobile marketing forumTimes of IndiaGURGAON: The second edition of the Mobile Marketing Association Forum – various chapters of which have previously been held in New York, Singapore, and Beijing earlier this year – will … Continue reading