Experian unveils extensive data and technology enhancements for Experian Marketing Suite

New capabilities leverage power of Experian portfolio, adtech partner network and analytics heritage and position Experian Marketing Suite as the only marketing cloud for true, customer-centric marketing Las Vegas, Nev., July 30, 2015 — Experian Marketing Services,  a recognized leader in … Continue reading

Majority of Marketers Call Mobile Plus Data a ‘Game Changer’ – Marketing Pilgrim

Majority of Marketers Call Mobile Plus Data a 'Game Changer'Marketing Pilgrimmobile transforms biz A mobile phone works two ways; it both sends and receives messages of all kinds. Both are helpful to the consumer. Mobile marketing also works in… Continue reading

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind – Adweek

AdweekMarketers Agree: To Succeed in Mobile, Keep Consumers Top of MindAdweekWhen it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated … Continue reading

Opera Mediaworks Introduces New Platform for Mobile Video and Voice … – Mobile Marketing Watch

Opera Mediaworks Introduces New Platform for Mobile Video and Voice …Mobile Marketing WatchOpera Mediaworks Introduces New Platform for Mobile Video and Voice Advertising 300×164 Opera Mediaworks Introduces New Opera Mediaworks is out with a new suit… Continue reading

Marketers are focused on mobile – Warc

Marketers are focused on mobileWarcA joint study, the Marketers' Guide to Mobile and Data, from the Mobile Marketing Association (MMA) and Neustar, a provider of real-time information and analysis, surveyed 400 companies across the consumer product… Continue reading

Half of All Marketers will Launch Holiday Campaign Before Halloween – Mobile Marketing Watch

Mobile Marketing WatchHalf of All Marketers will Launch Holiday Campaign Before HalloweenMobile Marketing WatchHalf of All Marketers Will Launch Holiday Campaign Before Halloween 300×300 Half of All Marketers will Experian Marketing Services has just p… Continue reading

Mobile and Data Capabilities Are Top Priorities for Marketers, According to … – PR Newswire (press release)

Mobile and Data Capabilities Are Top Priorities for Marketers, According to …PR Newswire (press release)NEW YORK, Sept. 24 2013 /PRNewswire/ — A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE: NSR) revealed that… Continue reading

Marketers Relying on Mobile to Make the Season Bright – CRM Buyer

Marketers Relying on Mobile to Make the Season BrightCRM Buyer"It is critical that retailers ensure mobile landing pages are well-suited for high traffic during the holiday season," advised Rory Dennis, Amplience's general manager for Nor… Continue reading

Women at Work: Now is time for mobile marketing strategy – Rochester Democrat and Chronicle

Women at Work: Now is time for mobile marketing strategyRochester Democrat and ChronicleLocation-based: A great tool at the disposal of mobile marketers is location-based marketing. Geo-Fencing capabilities allow you to reach customers based on where t… Continue reading