Ping4 has launched “Ping4Deals,” a real-time, location sensitive, conditions-based, direct marketing tool that provides smart phone users with retail offers over any Wi-Fi network or mobile broadband connection. Designed to meet the needs of the largest retailers, Ping4Deals enables them … Continue reading
It wouldn’t take much for local search advertising to become another billion-dollar business for Google, according to Citi analyst Mark Mahaney. Using an estimate of $16.6 billion for the total local online advertising market in the U.S in 2012, Mahaney … Continue reading
Loopt has launched “Reward Alerts,” its new limited-time “flash deals” service offering users of iPhone, iPod Touch and Android phones a social, real-time location-based deals. With Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby … Continue reading
The long-rumored geolocation “check-in” feature at Facebook is slated to debut within weeks, multiple sources familiar with the matter told CNET. It’s going to take the form of an application programming interface for third-party companies on the Facebook developer platform, … Continue reading
It doesn’t take much insight to predict that Google will, sometime relatively soon, be making new moves in the location based services area. Google already has made major and successful investments in mapping, local search, mobility, geo-location and navigation, for … Continue reading
Forrester Research analyst Melissa Parrish argues that most marketers should avoid location-based mobile applications such as Foursquare, Gowalla and Loopt because usage is so low at the moment. “Marketers need to know what audiences can be reached with these services, … Continue reading
Foursquare has just over 1.9 Million users; Gowalla has around 340,000. At its current rate of growth, Foursquare will surpass two million users in July 2010. Foursquare is adding almost 10 times as many new users per day as Gowalla … Continue reading
A May 2010 survey conducted for Placecast by Harris Interactive found that while most mobile users still have not signed up for any text alerts, there was a small rise in interest since a similar poll in 2009: 28 percent … Continue reading
Location has become an important part of the way we search, the Google Blog says, in something of an understatement. “Simply put, location changes everything,” Wired technology writer Mat Honan has said. That might be an exaggeration, but one intuitively … Continue reading
Location has become an important part of the way we search, the Google Blog says, in something of an understatement. “Simply put, location changes everything,” Wired technology writer Mat Honan has said. That might be an exaggeration, but one intuitively … Continue reading