TripAdvisor, Google, PayPal, Heineken and 120+ LBS and Mobile Marketing …FiercemobilecontentTripAdvisor, Google, PayPal, Heineken, LocalSocial, Qubulus, AKQA, Ogilvy, Vodafone and 120+ LBS and Mobile Marketing professionals to meet in Amsterdam – Att… Continue reading
Ping4 has launched “Ping4Deals,” a real-time, location sensitive, conditions-based, direct marketing tool that provides smart phone users with retail offers over any Wi-Fi network or mobile broadband connection. Designed to meet the needs of the largest retailers, Ping4Deals enables them … Continue reading
It sometimes is hard to illustrate how a business can use location services, including “check-ins,” for a clear business purpose. Here are 10 location applications airlines use to expedite movement through an airport, simplify checking in and providing loyalty or … Continue reading
Location-based marketing platform Scvngr today announced new brand partners in Subway, Sears, and Swatch. For Subway, it marks the first national campaign with a geo-social player involving a formal agreement. Subway is using the mobile platform to promote adding avocado … Continue reading
About 17 percent of mobile users appear to use social location-based apps such as Foursquare or Facebook Places, according to a study commissioned by digital agency Beyond. More than half of mobile users who do use checkin apps (54 percent) … Continue reading
It wouldn’t take much for local search advertising to become another billion-dollar business for Google, according to Citi analyst Mark Mahaney. Using an estimate of $16.6 billion for the total local online advertising market in the U.S in 2012, Mahaney … Continue reading
Loopt has launched “Reward Alerts,” its new limited-time “flash deals” service offering users of iPhone, iPod Touch and Android phones a social, real-time location-based deals. With Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby … Continue reading
Mobile users find the most appealing location-based ads are coupons, with 39 percent agreeing that they want discounts while on the go, according to JiWire. They are also interested in discovering nearby stores and reviews through ads on location-based apps, … Continue reading
Facebook reportedly is preparing to announce its own geo-location feature this week. The move would indicate the growing importance of location-based services for social and other applications. It likely is reasonable to say such a move by Facebook would put … Continue reading
It doesn’t take much insight to predict that Google will, sometime relatively soon, be making new moves in the location based services area. Google already has made major and successful investments in mapping, local search, mobility, geo-location and navigation, for … Continue reading