Some would argue that Apple’s iAd initiative has failed to get significant traction, and might wonder whether it means anything particular, other than that Apple has not immediately been able to show its ability to reshape yet another industry. One … Continue reading
The results are impressionistic, but so far the Apple iAd network seems to have lead to an order of magnitude (10 times) longer user engagement than for older online ads, according to Nissan, and to an increase in potential ad … Continue reading
Apple now supports in-app downloads using the iAds network, allowing iPhone developers to advertise their iPhone and iPad apps using iAd. When a user taps an iAd for an iOS app it displays an app store like page with options … Continue reading
Though many feared Apple would essentially freeze out other third-party mobile ad networks from its iPad and iPhone ecosystem, that does not seem to have happened, according to Omar Hamoui, founder and CEO of Google’s AdMob division. Apple inserted language … Continue reading
iPhone app developer Jason Ting has released a free, iAd-supported version of “LED Light for iPhone 4.” It appears he made $1,372.20 from the 11.8 percent of users who actually clicked on the embedded ad. The free app received 26,651 … Continue reading
Could Apple make as much as $3.7 billion in mobile advertising revenues in less than two years? BGC Financial analyst Colin Gillis believes mobile advertising could potentially account for close to 10 percent of the company’s revenue by 2012, based … Continue reading
As more mobile service providers tighten their usage caps, one has to wonder whether the expected greater caution by most users will depress usage of mobile video, and hence the effectiveness of mobile rich media advertising. The answer is complicated. … Continue reading
U.S. antitrust regulators–it is not clear whether it is the Federal Trade Commission or the Department of Justice, are reported by the Financial Times to be weighing another investigation of Apple for restraint of trade, this time because of its … Continue reading
Every iPhone 4 will come equipped with the iAd platform, Apple’s platform for what it hopes will be a new generation of highly-interactive, visual display style ads embedded directly into the framework of mobile apps. Though it does not provide … Continue reading