New Google Tool Tots Up a Mobile Ad’s ROI – E-Commerce Times

New Google Tool Tots Up a Mobile Ad's ROIE-Commerce TimesThe call is out for businesses to engage in more mobile marketing, but measuring the effectiveness of smartphone and tablet-specific ads has been a hit-or-miss proposition. Google is trying t… Continue reading

Report: Mobile Game Devs Need Out-of-Band Marketing – E-Commerce Times

Report: Mobile Game Devs Need Out-of-Band MarketingE-Commerce TimesApp developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However,… Continue reading

Report: Mobile Game Devs Need Out-of-Band Marketing – E-Commerce Times

Report: Mobile Game Devs Need Out-of-Band MarketingE-Commerce TimesApp developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However,… Continue reading

Report: Mobile Game Devs Need Out-of-Band Marketing – E-Commerce Times

Report: Mobile Game Devs Need Out-of-Band MarketingE-Commerce TimesApp developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However,… Continue reading

It’s a Mobile, Cloudy, Appy, Thingy World – E-Commerce Times

eWeekIt's a Mobile, Cloudy, Appy, Thingy WorldE-Commerce TimesFew would argue against the fundamental assumptions underlying most of the predictions: mobile growth, check; cloud computing, check. They are, in short, on pretty much everyone's li… Continue reading

It’s a Mobile, Cloudy, Appy, Thingy World – E-Commerce Times

eWeekIt's a Mobile, Cloudy, Appy, Thingy WorldE-Commerce TimesFew would argue against the fundamental assumptions underlying most of the predictions: mobile growth, check; cloud computing, check. They are, in short, on pretty much everyone's li… Continue reading

Isis Tiptoes Into Chilly Mobile Payments Water – E-Commerce Times

Isis Tiptoes Into Chilly Mobile Payments WaterE-Commerce TimesIn August, the Electronic Transactions Association debuted the Mobile Payments Committee. Members include most of the players in the mobile payments space, including competitors. The group&#… Continue reading

Facebook’s Poor Aim May Cost It Display Ad Lead – E-Commerce Times

Marketing WeekFacebook's Poor Aim May Cost It Display Ad LeadE-Commerce TimesBeyond Display. Where both companies — and any other hoping to compete in the digital advertising scene going forward — really need to spark ad earnings, though, is in t… Continue reading