Mobile Web Traffic Triples in 12 MonthsMarketWatch (press release)LEEDS, UNITED KINGDOM, May 10, 2012 (MARKETWIRE via COMTEX) — Latitude Digital Marketing, the digital arm of direct marketing business Callcredit Information Group, today releases its q… Continue reading
Mobile Web Traffic Triples in 12 MonthsMarketWatch (press release)LEEDS, UNITED KINGDOM, May 10, 2012 (MARKETWIRE via COMTEX) — Latitude Digital Marketing, the digital arm of direct marketing business Callcredit Information Group, today releases its q… Continue reading
Mobile direct marketing differs from traditional direct marketing in at least five ways, but among the most significant differences is that a mobile direct marketing campaign is 100-percent opt-in. A marketer cannot lawfully buy a list of mobile phone numbers … Continue reading
Alcatel-Lucent’s new “Optism” platform is designed to help mobile operators create “media inventory” and provide advertisers with easy access to highly-targeted audiences. Optism is not an ad network so much as an enabler of ad networks, creating a permission and … Continue reading
MSNBC.com video views grow 207% Since first introducing video into the msnbc.com mobile web product in March, monthly video views have increased 207 percent, growth of about 300 percent in four months, according to a survey conducted by InsightExpress. That … Continue reading
Social media, with a clickthrough rate of seven percent, is twice as effective as email (CTR 3.9 percent) and 35 times more effective than banners (CTR 0.2 percent), says Joel Davis, Agency:2 CEO. The issue is why that might be … Continue reading
Facebook and Twitter present challenges for mobile marketers. Twitter has nowhere near the reach of Facebook, which now is the fifth-largest U.S. Web media site with July unique visitors of 87.7 million, according to comScore. Twitter, in contrast, though getting … Continue reading
Social media “is the hot topic in pharmaceutical marketing,” says Jonathan Richman, director of business development at Bridge Worldwide. And one reason is the increasing freedom users and customers will have to share their opinions of products without any active … Continue reading
Mobile e-ticketing is one area where bar coding systems have obvious application. An example: a customer visits a venue’s web site where they book and pay online. Confirmation of their booking or ticket is received on their mobile phone via … Continue reading
Internet and mobile devices are among the marketing channels likely to get most attention from marketers over the next five years, say analysts at Veronis Suhler. Mobile advertising aside from texting will grow 33 percent, while mobile advertising and content … Continue reading