Mobile augmented reality applications and services will generate global revenues close to $1.5 billion by 2015, according to Juniper Research. Of course, to keep things in perspective, consider that global ad spending is something on the order of $500 billion. … Continue reading
Augmented reality will become mainstream in 2011, John Havens at Porter Novelli, forecasts. He also argues that related issues, such as virtual air rights and virtual copyright law will figure prominently in the public arena. There likely are few observers … Continue reading
Hoppala has launched a tool called “Augmentation” that provides an easy way for non-technical personnel to start experimenting with augmented reality on Layar. “Augmentation” comes with a full screen map interface to place and edit AR content that can be … Continue reading
Conde Nast Traveller magazine has spawned four augmented reality travel apps for the iPhone, offering guides to Paris, Barcelona, New York and Rome. Each app promises more than 500 listings for restaurants, bars, hotels and tourist hotspots, with filters so … Continue reading
Qualcomm probably is not the first name that comes to mind when you think of augmented reality. But Qualcomm has released a software development kit for vision-based augmented reality applications, available for Android devices. The SDK will be made available … Continue reading
Layar announced that LG, the worlds third-largest mobile phone manufacturer, will pre-load Layar on new Android devices. In addition, Samsung expanded the existing relationship with support for Layar on the Bada platform. A tier-one Chinese handset manufacturer has also signed … Continue reading
Tthe U.S. Army and the U.S. Air Force have created an augmented reality game “Race for Strength Challenge,” pitting an Army-sponsored NASCAR vehicle, Ryan Newman’s #39 Army Chevrolet Impala, against the Army’s high-tech fleet, placing potential recruits into the action. … Continue reading
Metaio has developed a “first person augmented reality shooter” that uses the camera live stream for optical tracking and 3D rendering for gaming, and is available at the Nokia Ovi store. The “Zombie ShootAR” is an early example of a … Continue reading
Google Goggles, the image recognition application Google is developing, apparently is going to open up its application program interfaces, a move that will expose Goggles functionality to third party developers and the iPhone. Access to the Goggles API would allow … Continue reading