Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand.

After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely successful brand, expectations were high for the unveiling of the 10th anniversary iPhone. #AppleEvent initially electrified media and fans but the … Continue reading

Deciphering the FBI-Apple Mobile Encryption Debate – Byline – Roy Rasmussen

    The legal battle between the FBI and Apple over unlocking San Bernardino shooter Syed Rizwan Farook’s iPhone has sparked debate over the relationship between national security and consumer privacy. The battle began because the FBI feared that trying … Continue reading

ControlScan mPOS Report: Increased SMB Adoption Coupled with Weak Data Security Practices ControlScan 2014 Mobile Payment Acceptance Survey finds SMBs expect their mobile device, mPOS solution to be inherently secure

ATLANTA, Sept. 17, 2014 – ControlScan, a leading provider of security and compliance solutions for small and mid-sized businesses, has released a new report detailing the company’s latest research findings on mobile technology adoption among its SMB customers. The report, Mobile at the … Continue reading

Virgin Mobile to Carry Prepaid iPhone 5S, 5C October 1st – Mobile Marketing Watch

Mobile Marketing WatchVirgin Mobile to Carry Prepaid iPhone 5S, 5C October 1stMobile Marketing WatchVirgin Mobile to Carry Prepaid iPhone 5S 5C October 1st Virgin Mobile to Carry Prepaid iPhone Virgin Mobile plans to launch Apple's iPhone 5S and 5C… Continue reading

Staples Reportedly Inks New Deal with Apple | Mobile Marketing Watch – Mobile Marketing Watch

Mobile Marketing WatchStaples Reportedly Inks New Deal with Apple | Mobile Marketing WatchMobile Marketing WatchStaples Reportedly Inks New Deal with Apple With Apple's product line becoming more popular and pervasive than ever in the enterprise ar… Continue reading

Staples Reportedly Inks New Deal with Apple – Mobile Marketing Watch

Mobile Marketing WatchStaples Reportedly Inks New Deal with AppleMobile Marketing WatchStaples Reportedly Inks New Deal with Apple With Apple's product line becoming more popular and pervasive than ever in the enterprise arena, news of Apple's … Continue reading

Apple Confirms iOS 7 Tech Talks – Mobile Marketing Watch

Castleford Media (blog)Apple Confirms iOS 7 Tech TalksMobile Marketing WatchApple Confirms iOS 7 Tech Talks 300×180 Apple Confirms iOS 7 Tech Talks Apple has just confirmed the lineup for the 2013 edition of the company's developer Tech Talks. Appl… Continue reading

Small US Carriers Launching iPhone 5S, 5C Next Week – Mobile Marketing Watch

Mobile Marketing WatchSmall US Carriers Launching iPhone 5S, 5C Next WeekMobile Marketing WatchSmall U.S. Carriers Launching iPhone 5S 5C Next Week 300×198 Small U.S. Carriers Launching iPhone 5S Next week, a handful of small U.S. mobile carriers will … Continue reading

IDC Foresees Massive Smartphone Growth in China for 2014 – Mobile Marketing Watch

CNET AsiaIDC Foresees Massive Smartphone Growth in China for 2014Mobile Marketing WatchIDC Foresees Massive Smartphone Growth in China 300×167 IDC Foresees Massive Smartphone Growth in China for IDC has published its latest China Quarterly Mobile Phone… Continue reading