ALLIANCE DATA’S CARD SERVICES BUSINESS ADVANCES DATA ANALYTICS CAPABILITIES WITH FORMALIZATION OF ANALYTICS AND INSIGHTS INSTITUTE

Predictive modeling approach consistently outperforms traditional analysis, resulting in increased response rates, credit sales and profit for brand partners COLUMBUS, Ohio, December 14, 2016 — Alliance Data Systems Corporation’s card services business, a premier provider of private label, co-brand and … Continue reading

Locaid Campaigns Boosts Mobile Marketing Efforts

Locaid’s recently announced  Locaid Campaigns™  enables  companies to increase store traffic and offer redemption rates through highly personalized marketing designed to offer “right place, right time, right offer” marketing, according to Louise Frosell, executive director of marketing. Frosell told Mobile … Continue reading

Back to School Shopping Goes Mobile – Mobile Marketing Watch

Back to School Shopping Goes MobileMobile Marketing WatchAccording to a recent survey by Alliance Data Retail Services, which manages 120 store-brand and co-brand credit card programs for major retailers, 40 percent of shoppers plan to begin their annu… Continue reading

Alliance Data, Locaid Join Forces to Show Power of Geofencing, Mobile Marketing

Thanks to a relationship that started at the fall 2012 Mobile Marketing & Technology Payments Conference, Alliance Data Retail Services, one of the nation’s leading providers of branded credit card programs, and Locaid, the world’s largest LaaS (Location-as-a-Service) company, joined … Continue reading