Though vastly more smart phones are used than tablets, tablets arguably are punching above their weight in the mobile ad business. Google’s AdMob unit now says mobile to tablet ad requests run at a five to one ratio. That is … Continue reading
Google says that AdMob is receiving two billion ad requests per day, about quadruple the rate of 12 months ago. In May of 2010, AdMob was receiving 10 million monthly mobile ad requests, for example. Google now receives more ad … Continue reading
InMobi is the largest independent mobile ad network in the world. Overall, they’re number two behind Google’s AdMob. Out of inMobi’s 16.9 billion mobile ad impressions globally, 2.6 billion are in Africa and 10 billion are in Asia. Europe follows … Continue reading
Omar Hamoui, founder of AdMob, now is Google’s mobile advertising VP. Here Hamoui takes questions from CNBC reporter Jon Fortt. Share this:
Though many feared Apple would essentially freeze out other third-party mobile ad networks from its iPad and iPhone ecosystem, that does not seem to have happened, according to Omar Hamoui, founder and CEO of Google’s AdMob division. Apple inserted language … Continue reading
U.S. antitrust regulators–it is not clear whether it is the Federal Trade Commission or the Department of Justice, are reported by the Financial Times to be weighing another investigation of Apple for restraint of trade, this time because of its … Continue reading
As the traditional Western European and U.S. markets are now maturing, it is no wonder that web majors are now willing to tap into emerging markets. Recently, Yahoo signed a deal with Nokia, aiming at “emerging markets where we are … Continue reading
“We believe that mobile advertising can play a significant role in every single marketing campaign,” says Susan Wojcicki, Google VP. “It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this … Continue reading
Get ready for a possible merger and acquisition spree in the mobile marketing network space, or some pressure on mobile ad network valuations, now that Google has gotten clearance to complete its purchase of AdMob. The countervailing volatility comes from … Continue reading