News and Events for the Mobile Marketing, Payments, and Technology Industries

Bigger Is Better: Mojiva Debuts Tablet-Only Ad Network, Smartphones Sold … – TechCrunch

Bigger Is Better: Mojiva Debuts Tablet-Only Ad Network, Smartphones Sold …TechCrunchIt is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile ma…

State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM … – TechCrunch

State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM …TechCrunchIt is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mob…

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing – WebProNews

AdAge.comGoogle Teams Up With ClickZ To Learn About The State Of Mobile MarketingWebProNewsBy Chris Crum · 2 mins ago · Leave a Comment Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a re…

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing – WebProNews

AdAge.comGoogle Teams Up With ClickZ To Learn About The State Of Mobile MarketingWebProNewsBy Chris Crum · 2 mins ago · Leave a Comment Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a re…

Tablets Change Ad Formats

Though vastly more smart phones are used than tablets, tablets arguably are punching above their weight in the mobile ad business.  Google’s AdMob unit now says mobile to tablet ad requests run at a five to one ratio. That is significant for marketers since tablets have form factors more similar to PCs, at least for devices with screens close to 10 inches in dimension. Not only does the greater display...

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