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Ad Fraud Scam Wasted $7 Million Per Month of Advertiser’s Budgets

Traffic Alchemist disguised Junk Traffic as Quality Views Originating from Google and Twitter Seattle, WA, April 20, 2017 – Protected Media, a global provider of anti-fraud solutions that ensure digital ads are visible and seen by real people, discovered an online ad scam called “The Traffic Alchemist” that disguises junk traffic as views on reputable sites, with high Alexa ratings originating from Google and Twitter.  Beginning in New York in April 2016, the scam...

Bridlewood Consulting honored with 2017 Channel Partners 360? Award

LAS VEGAS – April 12, 2017 – Channel Partners, a resource for indirect sales channels offering IT and telecom systems and services, is pleased to announce that Scott Levy founder and CEO of Bridlewood Consulting has been selected as a winner of the 2017 Channel Partners 360? Business Value Awards. Twenty winners were honored during an awards reception on April 12 at the Spring 2017 Channel Partners Conference & Expo in Las Vegas. “Our 2017 Channel Partners 360°...

Tru Optik and NinthDecimal Partner to Power Over-The-Top Television Ad Targeting and Attribution

Mobile Location-Based Audience Segments and Data Now Available Through Tru Optik’s OTT Marketing Cloud Stamford, CT – April 19 , 2017 – Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television, today announced a partnership with NinthDecimal, the marketing platform powered by location data, that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for...

Maritz Motivation Solutions Partners with TPG to Deliver Mobile Receipt Capture to Loyalty Programs

Partnership allows tracking of purchases for rewards via consumers’ smartphones St. Louis, MO – April 18, 2017 – Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, announced today a partnership with TPG Rewards, Inc., a premier receipt capture provider in the consumer promotional rewards and technology space. This exciting new alliance adds yet another dimension to Maritz’s customer loyalty solution by allowing...

3Cinteractive Releases 2nd Annual Mobile Loyalty Progress Report, Showing Improvements For Brands Transitioning Loyalty Programs To Mobile

Mobile Functionality & SMS Driving Larger Loyalty Results; Lack of IT Skillset Preventing Brands from Program Build outs Boca Raton, FL – April 18, 2017 – 3Cinteractive, a leading provider of mobile marketing services, today unveiled its 2017 Mobile Loyalty Progress Report, providing an update on how brands are bridging the technology gap in offering mobile-enabled loyalty programs to consumers. Click here to download the complete report. Last year, 3C surveyed...

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