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Agile is Fragile – Part 2 – By The POSophist

In the first part of this moderate indictment of the agile application development process, the general argument was how it came to dominate the development landscape and change the methodology from the disciplined waterfall method in the name of speed. The question is then at what price speed? No one, especially the business weenies, a.k.a product owners, would argue the value of shortest time-tomarket objectives in our ultra-compressed world of technology delivery. That...

Proofpoint Launches Unified Fraud Solution

Proofpoint, Inc. has launched a unified social, mobile, web, and email fraud and phishing detection and protection solution, which the company says addresses threats outside of the traditional security infrastructure of companies. According to Proofpoint, cybercriminals leverage a variety of channels, including fraudulent social accounts, fraudulent mobile apps and fraudulent email domains for both consumer and business email compromise (BEC) phishing. Proofpoint Digital...

Loyalty Programs Continue to Fall Short

Mobile financial service (MFS) providers are failing to fully realize the potential of loyalty programs to drive revenue growth, according to Amdocs/Ovum research. A significant gap exists between what customers want and what they are offered. This is especially true for unbanked users: 80 percent are not enrolled in any loyalty program. The findings also reveal a lack of awareness of the types of loyalty programs being offered. “MFS providers who employ loyalty programs...

Brick-and-Mortar Retailers Disappointing Consumers

Disappointing shopping experiences are costing brick-and-mortar retailers serious money, according to the latest TimeTrade State of Retail 2017 survey of U.S. consumers. The survey suggest that U.S. retail stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers the personalized shopping experiences they want. Respondents said that, on average, they would increase their in-store spending by 4.7 percent — if they received better,...

Loco for Location Data: Inneractive Research shows 170% increase in Demand for Location Data and 20% increase in CPM

Mobile ad players are reaping the benefits of a more personalized, relevant and timely user experience New York/San Francisco, February 15, 2017 – Inneractive, an independent global mobile ad exchange today announced that based on an examination of their 2016 mobile ad traffic, they saw a rise of 170% in ad requests containing location data, and  a ~20% in eCPM for ad requests that included GPS data for five of their top publishers.  This research demonstrates that...

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