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ChecOutM Offers Versatile, Mobile POS Solution

Innowi, Inc.’s ChecOut M, a mobile POS solution that integrates EMV, NFC, magnetic stripe, POS and BI management applications technologies should be available to the market sometime in the late second or early third quarter, CMO Jeffrey Brooks tells Mobile Marketing & Technology. The product is already in testing, but still needs to be PCI-verified, according to Brooks. Once it’s verified, Brooks expects strong demand for the device. The traditional retail model is...

3Cinteractive Partners with Total Wine & More to Drive Mobile Coupon Redemptions and Brand Engagement

Boca Raton, FL – March 28, 2017 – 3Cinteractive, a leading provider of mobile marketing services, today announced it will leverage its Switchblade™ platform to drive mobile coupon redemption and brand engagement for Total Wine & More, the country’s largest independent retailer of fine wines. Consumers have come to depend on their mobile devices to provide seamless experiences with brands, and brands reap the benefits when they deliver on these...

How the AirPod Era Could Change Retail Marketing – By Sylvain Bellaïche, CEO of Digital Social Retail

Apple’s iPhone 7, unveiled in September 2016, included a big surprise: no headphone jack. Rather, iPhone 7 users can wear innovative wireless headphones—called AirPods, which were created by Apple—that connect to the phone via Bluetooth Low Energy (BLE) technology. One group that ought to write thank-you notes to Apple for the switch is retailers interested in marketing to their customers using beacons. The reason? AirPods offer a powerful reason for iPhone users to...

New Secure Technology Alliance White Paper Explores Mobile Identity Authentication Drivers, Standards and Implementation Best Practices

PRINCETON JUNCTION, N.J., March 27, 2017 – With consumers increasingly using mobile devices to access a variety of digital services, service providers are grappling with how to provide authentication methods that are more secure and convenient than passwords or one-time passcodes. The Secure Technology Alliance explores the new authentication mechanisms and use cases where authentication is critical in a new white paper released today. The white paper “Mobile Identity...

Bazaarvoice and TurnTo Form Partnership to Bring More Consumer-Generated Content to Retailers

Agreement provides brands using TurnTo ratings and reviews the ability to syndicate ratings and reviews content into the Bazaarvoice Retailer Network AUSTIN, Texas and NEW YORK, March 27, 2017 (GLOBE NEWSWIRE) — Bazaarvoice, Inc. (Nasdaq:BV) and TurnTo Networks announced today they have reached an agreement to offer TurnTo’s brand clients the opportunity to syndicate their ratings and reviews into the Bazaarvoice Retailer Network. The partnership, which is effective...

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