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2017 Predictions: GfK

 By Tim Spenny SVP, GfK Despite the slow adoption of Digital Wallets, we predict that Retailers, Banks and Tech companies will continue to launch and relaunch their Digital Wallets. Retailer Wallets, similar to Kohl’s and Starbucks, will be launched by the most forward thinking retailers with success being hinged upon solving for pain points, returns, price comparisons, checkout, integrated rewards, personalized offers,  being the most successful. Among some of our other...

2017 Predictions: Zooz

By Oren Levy CEO, Zooz We can expect to see advancements in 2017 in three major areas where payment technology has been lagging behind merchant needs in 2016 Updating outdated infrastructure: In the past few years, existing payment technologies have successfully kept pace with the evolution of consumer demands and needs merely by appending older infrastructure with newer capabilities. This has enabled fintech providers to respond to specific demands but has not addressed...

2017 Predictions: NinthDecimal

As marketers’ strive to create a unified view of their customer a.k.a. “single identity,” demand for self-service and automation will continue to fuel programmatic growth in the coming year. According to eMarketer, more than 80 percent of display ads will be transacted programmatically by 2018. Higher-quality data, differentiated data inputs and continued automation will work together to continue to fuel programmatic growth. Already, brands are leveraging...

Will 2017 Ring in the Death of Paper Checks? By Blair Jeffery Chief Operating Officer, Noventis

A 2016 survey by SunTrust Banks of middle market and small business executives found that SMBs still make more than 57 percent of all payments through paper-driven processes and checks. The AFP 2016 Electronic Payments Survey found that 51 percent of B2B payments are still made by check, which is actually up 1 percent in comparison to 2013 levels. If you had asked me in the late 1990s if paper checks would still be used almost 20 years later for business payments, I would...

2017 Predictions: National Merchants Association

Payments: While the industry focuses on fraud prevention, we think there will be a renewed focus on the costly issue of false declines for merchants — finding a balance between security vs. monetary loss is an important one. As advocates for merchants in the payments industry, we think this is a big issue that will be addressed more frequently this year. Also, we expect to see continued growth in card-not-present transactions and an increasing focus on knocking down...

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