News and Events for the Mobile Marketing, Payments, and Technology Industries

Push Payments
Currently Browsing: Exclusive to MM&T

The New Verifone Website By Valli Lakshmanan, VP Global Marketing & Global Experience Design, Verifone

Good design, in my opinion, should be empathetic to the end user and also show the creator’s sincerity of thought and effort. Verifone has been at the forefront of innovation in the payment industry for over 35 years and across more than 150 countries, providing secure and reliable payment solutions at scale. Our payment devices are no longer just forms of acceptance. Today, they are powerful end points that have the ability to replicate online experiences in a physical...

Why Mobile Isn’t Making Omnichannel Any More Complex Than It Is By Phil Granof, CMO, NewStore

Omnichannel may have a people problem. Mobile is the foundation for success today and moving forward. The businesses that embrace mobile will thrive; those that reject it will stumble. In my career, however, I’ve found there are two core issues that prevent retailers from exploring and succeeding in omnichannel — neither of which are mobile-related, contrary to popular belief. Mastering the art of omnichannel retailing is undoubtedly at the top of every brands’ to-do...

Small-Scale Technology Projects Still Face Complex Integration Questions By Kimberly Berneck, Senior Vice President of delivery, BTM Global

It’s a volatile time for retailers, to put it mildly. Household brands are struggling, the 2016 holiday season was lackluster for many, yet some analysts are predicting a rise in consumer spending in 2017. This uncertainty makes investments in retail operations more important than ever, from better efficiency to improved omni-channel capabilities and more secure payment technologies. But rather than large, enterprise-wide technology investments, we’ve seen an increasing...

Customer Service Using AI and IA Technology by James Ramey is CEO of DeviceBits

Customer service is one the most important aspects of a company because without satisfied customers there would be no business. But keeping customers content can be challenging at times. With the help of customer service hotlines and the internet brands have been able to meet their loyal customers’ needs but now there is new technology that allows businesses to go above and beyond to make their customer’s happy. How AI and IA Improve Customer Service Both AI and IA...

How the AirPod Era Could Change Retail Marketing – By Sylvain Bellaïche, CEO of Digital Social Retail

Apple’s iPhone 7, unveiled in September 2016, included a big surprise: no headphone jack. Rather, iPhone 7 users can wear innovative wireless headphones—called AirPods, which were created by Apple—that connect to the phone via Bluetooth Low Energy (BLE) technology. One group that ought to write thank-you notes to Apple for the switch is retailers interested in marketing to their customers using beacons. The reason? AirPods offer a powerful reason for iPhone users to...

« Previous Entries

Home | Privacy Policy | Terms of Use | © 2017 MSE Marketing Services, LLC All Rights Reserved.