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Why Is Webrooming Causing Mobile Shoppers to Spend only 15 Percent of their Money? How Can Advertisers Bridge this Gap? By Chaitanya Chandrasekar, Co-Founder & CEO, QuanticMind

What is “webrooming”? The term, coined by Wired Magazine, refers to the practice of shoppers relying on browsing virtual showrooms to do their product research over brick-and-mortar locations. According to the publication, 69 percent of 18-36 year-old smartphone owners have webroomed, while only half have “showroomed”, and the number only gets higher for older shoppers. What does this mean in practice? It means a longer sales cycle and less foot traffic at...

Payment and Technology Industries are Teaming Up as the Industry Continues to Evolve

Everywhere you look technology is overtaking our lives. We now have smart parking spaces, the option to turn off our lights and appliances from our smartphones and the ability to pay our restaurant bills without any human interaction. This technological revolution has forced the payment industry to rethink and reconfigure the consumer experience. Specifically, many companies that offer merchant platforms, along with some feisty upstarts, are looking to become one stop shops...

Decrypting Blockchain & ICOs

As blockchain continues to develop, it leads us to ask, “Can blockchain solve the Internet’s most important problems: privacy, trust, security and inclusion?” It already powers digital currencies like Bitcoin and Ethereum, but is now enabling a new phenomenon sweeping the market – the Initial Coin Offering. With Initial Coin Offerings (ICOs), entrepreneurs are raising hundreds of millions with only a compelling white paper and a digital token that grants buyers some...

Omnivore Revolutionizes the Restaurant Industry with Universal API

Innovative technology bridges the gap between developers, POS systems and restaurant apps With decades of collective experience working to create innovative cloud-based solutions, Mike Wior and Mike Taczak saw major challenges in the restaurant and hospitality industry. Operators were increasingly seeking better ways to seamlessly integrate a variety of capabilities into their point-of-sale (POS) systems. But, smooth POS integration was still blocked by a disconnection of...

Key New Partnerships Allow Omnivore to Reach Next Level in Restaurant Tech Evolution

Universal API creator provides for seamless access to integrated app technologies. Omnivore is entering the second half of 2017 with record momentum thanks to several new key point-of-sale (POS) dealer partnerships. The partnerships, signed in the first and second quarter of the year, offer new solutions designed to streamline restaurant operations and to simplify deployment of the latest third-party app technologies across a wide variety of POS platforms. These solutions...

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