News and Events for the Mobile Marketing, Payments, and Technology Industries

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Millennial Shift to Mobile Continues

Mobile is increasingly the preferred way that millennials want to handle their finances, according to new research from Fiserv. Online banking websites accessed via a computer remain the most frequent way consumers access their primary financial organization, six times on average in the previous month. Among millennials, however, mobile leads in frequency by a significant margin: over a 30-day period, millennials accessed their financial organization via mobile app or...

Progress Made on Password Protection

Smartphone users are taking some of the preliminary precautions to protect their passwords, but could be doing a better job, according to a recently released survey from Keeper Security. The survey found that the risky practice of sharing passwords with others is relatively rare, with nearly 64 percent of respondents said they never share passwords, and another 29 percent said they share them with no more than two people. Resetting passwords is quite common. More than 80...

Millennials Want Personalization

Millennials are open to the source of their future mobile service. When it comes to the type of provider millennials will choose for their future mobile service in five years’ time, respondents showed little variance, according to a new report from CSG Systems International. Approximately one third of respondents noted they would expect their service to come from non-traditional providers like Google, Amazon or others to be identified. Another third of respondents noted to...

Extreme Networks Launches Comprehensive Retail Analytics Solution

Extreme Networks recently launched its retail guest analytics solution, part of the Extreme Wireless Wing portfolio, provides retailers with a comprehensive solution to capture and analyze customer data, Mike Leibovitz, director of product strategy, tells Mobile Marketing & Technology. He points out that retailers must provide a high quality digital in-store experience to effectively engage, retain and support customers. At the same time, shoppers are leveraging...

Proofpoint Launches Unified Fraud Solution

Proofpoint, Inc. has launched a unified social, mobile, web, and email fraud and phishing detection and protection solution, which the company says addresses threats outside of the traditional security infrastructure of companies. According to Proofpoint, cybercriminals leverage a variety of channels, including fraudulent social accounts, fraudulent mobile apps and fraudulent email domains for both consumer and business email compromise (BEC) phishing. Proofpoint Digital...

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