News and Events for the Mobile Marketing, Payments, and Technology Industries

Push Payments

Verizon Launches Visual Calling App

Verizon today announced the release of a new app designed to provide customers with one-touch communications with contact centers and to enable them to have visual as well as voice communications with contact center agents. According to research and consulting firm Ovum, 84 percent of surveyed consumers reported sometimes or always using the Web to get information before calling a customer service agent, and 64 percent would like easier access to live agents. The new...

Beware of False Declines: Survey

False declines, rejecting good transactions because they are thought to be fraudulent, can prompt millennials to change financial institutions, according to an Aite Group/Iovation survey. More than 42 percent of consumers said that a false decline would motivate them to leave their banking institution altogether. False declines occur when a valid transaction by the authorized cardholder is erroneously declined. Last year in the U.S. market, approximately $264 billion in card...

Kount’s 7 Best Practices for Manual Reviews

Suspicious ecommerce transactions require reviews to deny fraudulent ones from going through and to minimize the number of false positives. In a recently published ebook, Kount lists the seven best practices for manual reviews: Make sure that reviewers/analysts are properly trained. Kount recommends that they have a background in law /law enforcement, strong analytic and investigative skills and who are persistent. Use automation to alert the company to suspect...

Brands Still Matter: Blackhawk Network

If mobile marketers want to be successful, they need to pay attention to brands, according to Teri Llach, chief marketing officer, and David Jones, general manager for Blackhawk Network’s digital and incentive divisions. While some marketers have theorized that brands don’t mean too much to today’s consumers, recent Blackhawk research shows quite a different story. The study shows that trust in brands is higher than banks, social networks, government and the media....

FIS Launches Real-Time Payments Incubator

In late April, FIS and The Clearing House Payments Company LLC launched a hosted real-time payments incubator designed to help financial services providers become early providers of real-time payments. The Real-Time Payments Task Force, which includes members of financial institutions, regulators, payments providers and others, is in its final stages of pulling together all of the elements to make real-time payments a reality, Doug Gross, executive director, Americas,...

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