Books to build your mobile tech start-up, by Gary Peeling, CEO at Where The Trade Buys

If you’re looking to build up your own mobile technology business, as with any other business, knowledge is key.

We’ve compiled a list of the most motivational and insightful books to help you build up your company and go from strength to strength. Learn how to develop a prime working environment for your staff and stay up-to-date with the latest trends.

To stay ahead, read: The Industries of the Future

Mobile technology communicates more and more with other areas of the technological world, so this book will let you know what areas to keep an eye on for potential mobile-tech inclusions. A New York Times bestseller, Alec Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

Ross brings a unique and valuable perspective to the industry, as he was once the senior advisor for innovation to former Secretary of State, Hilary Clinton. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

To build up, read: Bold: How to Go Big, Create Wealth and Impact the World

Tech entrepreneurs will love this thee-part work by Peter Diamandis and Steven Kotler. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

The second part reveals trade secrets from success stories within the industry, like Richard Branson, before culminating in the final act. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

To know the trends, read: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Want to know how trends will develop over the next 30 years? This book — from the former executive editor of Wired magazine — explores just that. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Covering everything from AI to virtual reality in the home, Kevin Kelly explores the impact of technology in the long term, and how they could change our lives at home and at work. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

To learn from success, read: How Google Works

Everyone knows that Google is mind-blowingly successful, but it had to start from somewhere, right?

Written by Google executives Eric Schmidt and Jonathan Rosenberg, this book gives a great insight into the strategies, workplace, management tactics, and decision-making processed within Google. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

To make connections, read: Networking Like a Pro

Ivan R. Misner presents this work focused on new-to-the-sector businesses and entrepreneurs. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Mobile is all about communication and connection, so your business needs to reach out in order to grow. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

To learn how to adapt, read: The Lean Start-Up

This book by Eric Ries is perfect for anyone starting out in the mobile tech industry. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

 

To clarify your goals, read: Your One Word

Evan Carmichael, author of this next work, is no stranger to success. Having created and sold his biotech company at just 19 years old, he’s here to give you some tips on how to echo his success story.

This work aims to aid new starts to review their businesses in order to clarify a clear goal. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

To get practical advice, read: The Upstarts

The Upstarts is written by Brad Stone, and offers practical advice supported by real-life business innovations. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

As a new start to the mobile technology sector, this book will encourage you to change standards to stay fresh in a world of stale business “rules”. What can your business do to change the world?

 

Take your pick of these books and get your company a strong foundation of knowledge for 2018.

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