ETA Partners with IBIA to Highlight Advances in Biometrics That Are Securing Frictionless Commerce.

March 9, 2018 –  The Electronic Transactions Association (ETA) and the Biometrics + Identity Association (IBIA) will bring together the payments technology industry and biometrics industry in the new Biometrics + Identity Zone –Powered IBIA at TRANSACT. The dedicated area will focus on fighting fraud and ensuring customers have access to safe, convenient and secure payments options through biometric authentication of the user’s identity. TRANSACT, the world’s largest payments technology tradeshow will take place in Las Vegas, Nev. April 17-19, 2018.

 “With the rise of mobile payments and voice commerce, biometric technology will simplify and secure the payments process,” said Jason Oxman, CEO of ETA. “TRANSACT gives the payments industry the opportunity to meet with leaders within the biometrics industry to find new partnerships to drive their companies forward.”

 Additionally, there will be discussions around biometrics during the sessions, including Digital Identity, on Tuesday, April 17, and new exhibitors showcasing solutions, like IRIS ID and IDEMIA, on the show floor.

 “IDEMIA is a partner to 1,800 financial institutions worldwide, including some of the world’s largest,” said Megan Heinze, President for Financial Institutions, North America at IDEMIA,  “We’re looking forward to participating in the IBIA Biometrics + Identity Zone by demonstrating how we can provide merchant acquirers, fintechs, and financial institutions a secure and convenient digital experience, utilizing facial, iris and fingerprint biometrics to enroll, identify and authenticate new customers remotely and in-person.”

 TRANSACT will bring together all parts of the payments ecosystem – from ISOs/VARs to ISVs and large financial institutions to technology companies, to meet, see what’s new, and learn what it takes to grow. Through extensive networking events, education and a robust exhibit hall filled with more than 200 companies, attendees will learn about groundbreaking technology, security trends, and policies affecting the industry. For more information, visit

 For more information on how to exhibit in this zone or additional sponsorship opportunities, please contact Del Baker Robertson For media inquiries, contact Laura Hubbard

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