Nearly a third (32%) of checking account applications are started on a mobile device—more than those initiated online (21%) and nearly equal to the number started at a branch (34%).
Nearly half (47%) of consumers who began an application on a smartphone had to complete the process elsewhere.
“This disconnect between mobile banking and mobile marketing results in frustrated customers, missed conversion opportunities and a significant opening for competitors.”
- 2017 Mobile Banking Scorecard: Security, Service, and Support Keys to a Better Standalone Experience
- Why Digital Banking Often Fails to Reduce Offline Volume: Education and Contextual Support Needed to Overcome Offline Inertia
- 2017 Online Banking Scorecard: Prioritize Features That Deliver Financial Control and Build Trust
- Banking Bots: Necessity or Nice to Have?
About Javelin Strategy & Research
Javelin Strategy & Research, a Greenwich Associates LLC company, is a research-based advisory firm that helps its clients to make better-informed business decisions in a digital financial world. Our analysts offer unbiased, actionable insights and unearth opportunities that help financial institutions, government entities, payment companies, merchants, and other technology providers.