NEWPORT BEACH, CA , March 27, 2018 (GLOBE NEWSWIRE) — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company will be sponsoring an upcoming Internet Advertising Bureau (IAB) UK event, the Performance Marketing Trends Seminar. Held in London on Wednesday, March 28 from 1-5 p.m. local time, the seminar will focus on the latest insights, innovations and ideas shaping today’s digital marketing ecosystem. The Performance Marketing Trends Seminar is free to IAB members, advertisers and agencies. The event will be held at the IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF. Reserve your participation today at: https://www.iabuk.net/even
As a sponsor of this event, CAKE will present a keynote session at 2:20 pm BST titled, “The Path to Purchase: Measuring Your Customer’s Journey.” Elizabeth D’Arcy-Potts, CAKE’s Joint Managing Director, EMEA, will lead the presentation. She will share tactics, technologies and strategies that marketers can use to transform campaign performance data into insights for successfully allocating and optimizing advertising spend.
Topics D’Arcy-Potts will cover include:
- Why multi-touch attribution matters
- The benefits of removing data silos that lead to incomplete views of marketing performance
- How to turn customer journey insights into tangible action and campaign success
“Customer journey analytics are a game changer for today’s marketers,” said Santi Perini, CAKE President and Chief Operating Officer of Accelerize. “They need to make the best decisions possible about how to maximize their budgets across multi-channel digital campaigns. We look forward to joining the IAB UK to discuss some of the biggest trends shaping the industry and to sharing CAKE’s holistic approach to tracking, measuring and optimizing performance marketing campaigns.”
The recent IAB and PwC Online Performance Marketing (OPM) study revealed the ongoing, rapid success of this market in the UK. The report concluded that advertisers spent £1.578 billion on Performance Marketing throughout 2016. This resulted in a return of £12.30 for every £1 spent.
The IAB is a trade association for online and mobile advertising that promotes growth and best practices for advertisers, agencies and media owners.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of Performance Marketing spend in the UK and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.