American Express Digital Labs Executive to Keynote TRANSACT Tech New York City

Largest NYC payments technology event includes next generation authentication, advanced biometrics, artificial intelligence, data security and the changing POS experience. 

February 26, 2018 – Washington, D.C. – Luke Gebb, Senior Vice President of American Express Digital Labs, will deliver the opening keynote at TRANSACT Tech New York City. TRANSACT Tech New York City is a one-day fintech and payments event presented by the Electronic Transactions Association (ETA), in partnership with the International Biometrics + Identity Association (IBIA), March 13, 2018 at American Express Tower. The day will bring together leading payments executives and up-and-coming FinTech companies to explore the future of the frictionless digital commerce.

Gebb is at the forefront of the transformative frictionless payments movement. At American Express, Gebb runs Amex Digital Labs which creates, incubates, and runs products and services that have the potential to be essential to customers’ digital lives including digital payments, chat bots, blockchain, and Internet of Things. Previously, Gebb was Senior Vice President of Enterprise Digital, leading the company’s web, mobile, partner and digital payments platforms. He led the launch of new services including a bot for Facebook Messenger, where American Express was the first financial services partner and a skill for Amazon Alexa.

According to ETA’s Payment Trends to Watch in 2018, U.S. vendors plan to spend $1 billion on security software this year. The payments industry has a chance to introduce new tools and technologies, like biometrics, to meet the growing cybersecurity and fraud threats that merchants face online and in-store.

TRANSACT Tech New York City will prepare payments and fintech leaders for the future of frictionless commerce. Other speakers include executives from payments technology firms Bahaviosec, Hook Mobile, NuData, Qualcomm, Quesnay, Paygility Advisors, PayRix and Socure, as well as merchants Alorica, MM. LaFleur and Morton Williams. Sponsors include American Express, IBIA and Loeb & Loeb.

ETA runs a series of one-day TRANSACT Tech events to bring leading-edge banking, retail and FinTech companies together with innovative startups and venture capitalists. Upcoming events include TRANSACT Tech New York City, TRANSACT Tech Atlanta, TRANSACT Tech Washington D.C. and TRANSACT Tech San Francisco.

For media inquiries, contact Laura Hubbard, For information on sponsorship opportunities, contact Del Baker Robertson,

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $5 trillion in purchases in the U.S. and deploying payments innovation to merchants and consumers.


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