Lou Anne Alexander Announced as a TRANSACT 2018 Keynote Speaker

Leader of Early Warning payments product line including Zelle® to discuss impact of peer-to-peer (P2P) payments

February 20, 2018 – Washington, D.C.— The Electronic Transactions Association (ETA) today announced that Lou Anne Alexander, Group President of Payments at Early Warning Services, will participate in a fireside chat discussing how P2P and mobile applications are changing the payments industry. The fireside chat will take place at 8:30 a.m., Thursday, April 19 during TRANSACT, the world’s largest payments technology trade show, in Las Vegas, Nev.

“According to ETA’s Payment Trends to Watch in 2018, this year will see an increased focus on new payment networks to carry transaction volume,” said Jason Oxman, CEO of ETA. “Networks and services including Zelle are being built around the needs of businesses and consumers for fast settlement, low costs and to increase availability. We look forward to welcoming Lou Anne to the TRANSACT 2018 stage to discuss real time payments and the evolution of Zelle.”

Early Warning’s goal with Zelle is to create an easy, fast and safe way for consumers to move money, providing a ubiquitous and inclusive alternative to cash and checks. Zelle enables payments from one bank account to another, typically within minutes when both consumers are enrolled, using only an e-mail address or a U.S. mobile phone number. For more than 95-million consumers, Zelle is already available from the convenience of their mobile banking app, with no additional downloads required.

TRANSACT, April 17-19, 2018, will bring together all parts of the payments ecosystem – from ISOs/VARs to ISVs and large financial institutions to technology companies, to meet, see what’s new, and learn what it takes to grow. Through extensive networking events, education and a robust exhibit hall filled with more than 200 companies, attendees will learn about groundbreaking technology, security trends and policies affecting the industry.

For media inquiries, contact Laura Hubbard at 202.677.7406 or lhubbard@electran.org . For information about sponsorship, please contact Del Baker Robertson, 202.677.7404 or dbaker@electran.org.

About ETA
The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $5 trillion in purchases in the U.S. and deploying payments innovation to merchants and consumers.

About Zelle®
Brought to you by Early Warning, an innovator in payment and risk management solutions, Zelle makes it easy, fast and safe for money to move. The Zelle Network® connects the nation’s leading financial institutions, enabling consumers to send fast person-to-person payments to nearly anyone with a bank account in the U.S. Funds are available directly in consumer bank accounts generally within minutes when the recipient is already enrolled with Zelle. To learn more about Zelle and its participating financial institutions, visit www.zellepay.com.

About Early Warning Services, LLC
Creating the Future of Payments™ – Early Warning delivers innovative payment and risk solutions to financial institutions nationwide. For over 25 years, Early Warning has been a leader in technology that helps money move easy, fast and safe. Learn more at earlywarning.com.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC.

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