News and Events for the Mobile Marketing, Payments, and Technology Industries

Push Payments

6 Facts You Might Not Know About Online Versus Offline Shopping

Everyone loves shopping, be it online or offline, but it is incredible to see how much our habits as shoppers are changing every single day. Thanks to the rise of digital technology, the speed of delivery, live chat, and free returns, people are slowly making the transition from shopping on the high street to shopping online and having products delivered directly to their front door. There are, however, people who still prefer the tactile approach of shopping in a physical store.

The many reasons why people are starting to move away from high street shopping are yet to be understood properly, but we can get a better insight by looking at the facts and numbers over at <a href=”https://love.shopping.fm/online-vs-offline/“>Shoppin FM</a>. By looking at some of them, we can get a better idea if e-commerce is slowly killing the high street, and if in time, shopping online may be the only option that we have!

1. In the USA, offline sales are still ten times bigger than online sales. However, the online shopping business is growing 3 times faster! If online shopping keeps on growing at this rate, then in a few years it is likely that online shopping will overtake offline and become the number one way that people buy things.

2. Online shopping allows people to read reviews about the product before they make a purchase. In the USA, 54% of customers read a review before they make a purchase if they are shopping online, compared to 39% of customers that read a review when they make a purchase from a store. This shows that shopping online gives readers an easier way to do research about the product they intend to buy.

People buy all sorts of things online, but some of the most common products researched beforehand are appliances, electronics, men’s apparel, toys and games, and kitchens.

3. There are many advantages and disadvantages that come with shopping both online and offline. Some of the advantages that come with shopping online are that it saves both time and fuel. It is available 24 hours a day, it is easy to research the products, there is often more variety, and you don’t have to queue when it is time to pay.

4. Online shopping also has a few disadvantages that online retailers are working hard to negate. Some of these include the shipping costs that can become quite pricey, especially if an item has to be returned in case it has been damaged or if the wrong item has been sent. Additionally, the customers lose the tactile experience, and often you are dealing with an unknown vendor.

5. A lot of the people that shop online does so using their mobile device. In fact, 58% of global retailers have mobile phone apps with purchase capabilities, and 83% of global retailers have websites optimised for smartphones and tablets.

There are many good arguments for both online and offline shopping, and which you prefer usually depends on the circumstances.

Often people will use a shopping trip as a social event, and many people just enjoy spending time wandering around in the malls. This is something that can’t be replicated with online shopping.

Online shopping is more likely to be used for convenience, if you need something specific, quickly, or if it is something that you are ordering from another country. It is also advantageous for people who are short on time and need to get something ordered quickly.

It is unlikely that offline shops will vanish completely from our lives, but we are already seeing the changes that online shopping is bringing.

Submitted by Voice Bold

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
banner ad

Leave a Reply

Your email address will not be published. Required fields are marked *

Home | Privacy Policy | Terms of Use | © 2018 MSE Marketing Services, LLC All Rights Reserved.