Introducing Google Pay, a new name and a new look for Google’s mobile payments products, now under one brand.
Announcing Google Pay: 3 Things You Need to Know
January 9, 2018 – Mobile Marketing and Technology
As mobile payments become increasingly popular, adding the branding of Google Pay to the mobile payments arena could help the industry exceed the forecasted $503 billion by 2020. Google Pay is a new name and a new look for Google’s mobile payment products like Android Pay, Google Wallet and TEZ which has now merged under a single brand.
Google Pay allows mobile users to pay with any card that consumers have ever used or saved to Google Wallet, Android Pay, Google Play, YouTube, or Chrome. Google Pay ties all these saved payment options together in a single interface, which app makers and retailers can then implement using only a few lines of code.
“Bringing everything into one brand is just the first step for Google Pay.” according to Pali Bhat, VP of Product Management, Payments. Google Pay is not an inherently new product, but rather a “new name and look for existing Google payment products.”
With Google Pay, it will be easier for consumers to access and utilize payment information saved in their Google Account. Over the coming weeks Google Pay will be online, in-store, and across Google products, making checkout times quicker increasing conversions for retailers – by allowing Google users to tap into any payment method a customer has on file with Google – not just those in Android Pay. Here are the three things you need to know about Google Pay.
What is Google Pay?
Google Pay is a new name for Google’s family of consumer payments products which include Android Pay, Google Wallets, TEZ (Google’s new digital payment app for India. Google Pay is available to quickly check out on apps and websites like Airbnb, Fandango, Lyft, and Instacart.
Will Android Pay and Google Wallet Go Away?
Google’s Mobile Payment products, Android Pay and Google Wallet are not going away they are just being re-named and grouped under the branding Google Pay. Any credit, debit, gift, or loyalty cards users added to Android Pay or Google Wallet will stay saved.
How Do Consumers Use Google Pay?
Consumers can use Google Pay if they have a Google account, and the payment information they use for Google products are linked to their Google account.
When Google account users buy a Google product or service (like an app or movie on Google Play or storage space for Google Drive) Add cards to Android Pay, Google Wallet, Chrome, or another Google payment product. For more information on which payment information you have on file with Google, visit the Google payments center.
Consumers can use Google Pay now on apps and websites or anywhere the Google Pay logo is displayed. Wherever Google Pay is accepted, consumers can opt to checkout using Google Pay and will be presented with a list of payment cards that have been saved in their Google account. To continue, just select the card to use, and Google sends this information along with the shipping address to the merchant, who then handles the rest of the transaction.
Soon, Google Pay will be accepted at more places. Stay up to date the Google Keyword blog for Google Pay announcements. Follow Mobile Marketing and Technology for news and trends in Mobile Marketing, Mobile Payments and Technology.