DiscoverOrg Joins Marketo® Innovate Partner Ecosystem to Accelerate Customers’ Growth with Higher Quality Data

Enhanced suite of integration tools enables marketing teams to accelerate pipeline and revenue growth with better data and account-based intelligence

VANCOUVER, Wash., Nov. 28, 2017 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, has joined the Marketo Innovate partner ecosystem, offering marketers a deep suite of integration tools designed to improve the ability to effectively engage target customers and prospects with better data and account-based intelligence.

“Marketers are in need of higher quality data to generate stronger engagement, better response rates, and higher revenue growth,” said Shai Alfandary, vice president, global head of ISVs and LaunchPoint ecosystem, Marketo. “DiscoverOrg provides B2B sales and marketing data that ensures accuracy with their proprietary approach of technology + human-verification, and that drives tremendous benefits for our joint customers.”

A recent report showed a mere 6.6 percent of B2B marketers “believe their data is complete and up-to-date.” DiscoverOrg’s enhanced integration suite with the Marketo Engagement Platform includes tools that are specifically designed to keep data clean, enriched, complete, and always up-to-date. DiscoverOrg’s integration suite enables marketers to:

  • Build Highly Targeted and Segmented Campaigns: Leveraging more than 70+ firmographic, technographic, and demographic data points (including technology install base, revenue, growth rates, department budgets, industry, job function, seniority level, title, intent signals, and more), marketers can build highly segmented campaign lists in DiscoverOrg. With a single click, they can push new prospects into Marketo to execute highly personalized engagement programs.
  • Automatically Append, Enrich, and Clean Marketo Data: DiscoverOrg’s data can be scheduled to sync weekly, bi-weekly, monthly, or quarterly to ensure customers’ Marketo instances are always up-to-date. As a result, marketers can more quickly and effectively score leads and pass a more accurate and comprehensive view of the prospect over to the sales team.
  • Improve Deliverability by Identifying and Replacing Bounced Email Addresses: For Marketo leads that exist in DiscoverOrg within a user’s access scope, bounced email addresses are replaced with verified email addresses from DiscoverOrg to improve email deliverability and sender quality score.
  • Improve Conversion Rates with Lead Form Enrichment: Leveraging DiscoverOrg’s enhanced Webhooks tool, Marketo customers can keep lead forms simple and straightforward, grab and append additional data from DiscoverOrg, and drastically increase conversion rates throughout the pipeline funnel.

“Leveraging DiscoverOrg’s integration with Marketo has helped us improve our lead-to-opportunity conversion rates by a full SEVENTEEN points,” noted Nicholas Rose, Sr. Director of Business Operations at Mendix. “It is a big piece of our sales and marketing strategy that has had a huge impact on our growth.”

“If you’re looking to build a real system and a real process around your revenue generation efforts, it has to start with arming your sales and marketing teams with up-to-date, qualified data on your prospect universe – otherwise nothing you do will generate the results you want,” said Henry Schuck, CEO of DiscoverOrg.

DiscoverOrg’s solution stands out in a crowded data landscape as the most accurate and robust sales and marketing intelligence; data is gathered and updated through a proprietary combination of technology, tools, and integrations and then verified by an in-house research team.  Every record is updated at least every 60 days, enabling the team to guarantee 95% accuracy across contact records.

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