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Uber, Barclaycard US Debut Digital Credit Card – By Cara Sievers

On Nov. 2, Uber and Barclays launched the Uber Visa Card, a new kind of credit card for the ride-sharing industry that will be integrated into a native mobile application. The new credit card gives cardmembers the opportunity to earn rewards for dining out, booking travel, shopping online or using Uber.

“We are always looking for unique ways to surprise and delight our riders, which is the reason we built the Uber Visa Card,” said David Richter, global head of business and corporate development, Uber. “We partnered with Barclays to design a credit card that is not only custom-tailored to reward our customers’ everyday lifestyle, but is also fully integrated into the Uber app experience.”

Consumers can apply for the card in the Uber app or online and be approved within minutes. Once approved, the credit card can then be added to customers’ Uber wallets to pay for their rides and begin earning rewards instantly. Approved cardmembers also will receive a physical card in the mail within seven-10 days.

The new Uber Visa Card has no annual fee and offers a bonus of $100 after spending $500 on purchases in the first 90 days. Additional benefits include varying levels of percentage back on dining, travel and other purchases, along with mobile phone insurance of up to $600 for damage and theft, when the card is used to pay the monthly mobile phone bill.

Cardmembers are able to redeem points directly in the app for a variety of rewards including Uber credits, cash back and gift cards.

 

“We have built a successful business in the U.S. by focusing on helping partners deepen loyalty and engagement with their most valuable customers,” said Denny Nealon, head of U.S. partnerships, Barclays. “There is no one-size fits all approach. We customize programs and solutions for our partners and will make the investment where our competitors will not. We push ourselves to continually innovate and bring creative ideas to our partners. The Uber partnership is a testament to that approach.”

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