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Pret A Manger Celebrates Launch of New App Powered by LevelUp by Treating New Users to 250,000 Free Coffees

               Pret’s new mobile app launches in the US today on iOS and Android

·             First 50,000 people to download the app will receive five free coffees each

·             Features include easy in-app payment; a coffee stamp card; option to make someone smile by                     sending Pret Treats, and a customizable menu based on dietary preferences

New York, NY – October 12, 2017 – Pret A Manger is celebrating the launch of its new app by treating the first 50,000 customers who download it to five free coffees each.*

Pret is already known for empowering its employees to give away free coffees, and in the same spirit of generosity, customers can now make someone else smile by purchasing drinks and treats for other app users. The app also sees the launch of a coffee stamp card, giving users a hot or iced drink on the house for every eight they purchase.

“Our hardworking teams take great pride in being generous and having fun with customers,” says Jo Brett, Pret’s US President.  “We’re pleased that this new app will give us even more opportunity to brighten their days with random acts of kindness, as well as being able to offer an even faster and more personalized customer experience.”

The in-app payment, made via a quick scan of a QR code on the user’s phone at the register, ensures customers can purchase their favorite Pret food and drinks even faster.

Users can also explore Pret’s full menu of sandwiches, salads, baguettes, sweet treats, drinks and hot options in the app, find nutritional and allergen information, and set dietary preferences, to see, for example, only veggie or vegan options. The ‘Find a Pret’ feature locates the user’s nearest shops and offers directions.

The Pret app runs on the LevelUp platform. It is available to use in all of Pret’s US locations from today, excluding Pret’s University of Pennsylvania and University of Chicago shops, where it will be made available in 2018.

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