MarketMan Works to Eliminate the Issue of Food Waste with Cloud-Based Restaurant Supply Ordering App By Co-Founder & CEO Noam Wolf

For those that work in the restaurant space, food waste is an on-going issue. Building on more than a decade of experience in software development, Co-Founder and CEO of MarketMan Noam Wolf set out to close the gap in the issue of food waste. He recognized that while some technological advancements were being made in back-of-house, most of the restaurant operators were sourcing inventory by word of mouth, paying with checks and ordering from dozens of different suppliers. MarketMan’s team quickly honed in on a solution designed to order accurate supply while minimizing time spent manually composing orders.

MarketMan seamlessly connects the silos between operator and vendor through streamlined software, allowing restaurant operators to reduce both food costs and time spent on inventory management, all through an easy-to-use cloud-based platform. Since its creation four years ago, MarketMan has allowed its restaurant clients to realize an average of 2-5% reduction in food costs within the first year. The brand also noticed a more impressive number when it comes to time saved on orders, with clients reporting an average boost in order efficiency up to 50% thanks to MarketMan’s integrated ordering platform.

“For years, restaurant operators focused on the more visible pain points in the front of house, while ignoring the disconnected state of their operations behind scenes,” said Wolf. “Operators are definitely becoming savvier with more options to choose from. Most know they need to use technology in order to stay competitive in the space.”

Beyond providing a more efficient solution for operators with their ordering needs, the MarketMan platform also allows for simple and seamless migration between multiple vendors and suppliers with no disruption. Restaurant operators are able to say goodbye to hours spent manually taking count of certain items that see an influx at certain times with this simplified solution that allows them to put their focus elsewhere.

“MarketMan allows both restaurant owners and suppliers to streamline supply chain management in one single, convenient place, and in the process, solves one of the industry’s biggest challenges” said Wolf. “Talk to just about any restaurant owner and you’ll find them dealing with manual, disorganized processes that are prone to errors. In many cases, owners have no idea how efficient or profitable their operations really are. MarketMan solves that problem instantly, and in the process, helps to level the playing field. Single unit restaurants and smaller chains now have the same opportunity to be fully efficient in their back-of-house as a bigger name chain that might have more collective buying power.”



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