Merchants are demanding that hardware, software and payment vendors all provide products and services that provide end-to-end connectivity, Zavida Mangaru, vice president of product for Total Merchant Services tells Mobile Marketing & Technology.
Mangaru will be a keynote speaker at the 2017 Mobile Payments Conference Aug. 28-30 at the Swissôtel in Chicago, Ill.
“Connected commerce is a necessity for business today,” says Mangaru, defining connected commerce as the connectivity of hardware, software, payments, inventory and various retail formats.
Just because a merchant has a physical presence doesn’t mean that someone shouldn’t be able to shop online as well, and use the most convenient way to do so (mobile, desktop, etc.) and have a variety of payment options he or she can use, Mangaru says.
“The solution has to be end-to-end,” Mangaru says. “Small businesses and middle market businesses need to be able to compete in a variety of methods.”
But too many solution providers, be they involved in hardware, software, payments or other solutions, tend to work for what they do, but most are point solutions that don’t interconnect with the other solutions that the merchant needs to offer truly connected commerce, according to Mangaru.
“Merchants need end-to-end control,” Mangaru says. “Solutions need to be simple, plug and play out of the box. Mobility is another critical feature. Software needs to be easy to navigate.”
Total Merchant Services, which combined with North American Bancard Holdings earlier this year, takes this burden away from merchants by helping them negotiate payroll management, offers, loyalty, inventory, payments and other elements to ensure that merchants have the end-to-end connectivity they need to compete in today’s economy, Mangaru says.