Improving the Challenges of Relocations through Virtual Reality Tools – by Kerry Daniels, Regional Sales Manager at Crown World Mobility

Pick up a business-focused magazine in 2017 and you’d be hard pressed to not find an article that mentions the promise of virtual reality. VR is an industry that’s finally making the move from a novel idea, into a more mature tool that can transform how people interact with their environments. Explosive growth is coming, with Industry analysts at Greenlight Insights predicting the VR revenues to reach over $7 billion by the end of 2017, and to total close to $75 billion by 2021, signifying aggressive year-over-year growth.

For companies that operate globally, VR provides unique opportunities as the technology can effectively link together people and experiences from Dallas to Cape Town. One practical application for VR can be found within the workforce mobility sector, a global practice that involves the logistics and planning involved with relocating valued workers from one locale to another.

Crown World Mobility, an internal leader in workforce mobility, is leveraging virtual surveys to conduct “in-person” consultations with a client to host a virtual tour of their home and its contents which is matched with their new location. Through the use of these virtual surveys, the company simplifies the process and can reduce some of the stressors and uncertainties that come with long-range relocations.

Practical Applications for Virtual Reality Surveys

Virtual home surveys are a critical part of Crown World Mobility’s relocation services. It’s shaping the relocation process by effectively eliminating geographic borders, and providing potential relocating clients with an immersive view of their new environments. It provides a layer of context that simply cannot be duplicated through traditional video or photo-based viewing experiences.

A video walkthrough of the client’s home can uncover items that will need to be relocated and/or pieces of furniture or other personal belongings that should be stored during the duration of the client’s new assignment. Ideally, companies performing such services will offer virtual platforms that can be linked to a secure viewing portal, to protect the security of the client. Crown World Mobility utilizes virtual tools that can record environments and then upload them later, allowing them to be used in areas with little or no Wi-Fi-coverage.

The consultations with the client that are conducted with these virtual surveys provide the mobility firm with personalized information about the client that are used to present ideally-matched housing options. Concerns from the client are addressed in real time, for example is there parking in a garage or on the street? Does the apartment building offer an elevator, or will the client need to climb three flights of stairs every day? Exploring such questions within the context of a virtual consultation allows the mobility firm to present much more accurate contextual answers. The company can also review the virtual survey by themselves to uncover potential problems or issues for the client, so they can proactively make adjustments early in the relocation process.

Additional benefits of the virtual surveys approach for managing relocations:

  • Capital costs can be reduced because relocating employees might not need multiple (if any) in-person visits to their new location.
  • Scheduling of the survey can be done outside of traditional work hours for optimal flexibility.
  • By engaging in a virtual survey, clients are able to receive a visual receipt of what was discussed and agreed upon for shipping.
  • The use of virtual surveys also reduces the impact on the environment as the consultants are not on the road, which contributes to less carbon emissions and by extension, less congestion on the road in regards to traffic.


Companies such as Crown World Mobility operate in a competitive and truly global landscape. Their clients expect staff members to be relocated as seamlessly as possible. By providing a virtual-based experience, workforce mobility firms can resolve many of the nagging questions posed by long-range relocating staff. Instead of hopping on multiple 12-hour flights over the course of a month, the client can utilize virtual-based experiences to satisfy personal questions such as “will my kitchen table fit” and quickly become comfortable with their new surroundings.


ABOUT CROWN WORLD MOBILITY: Crown World Mobility ( is a division of the Crown Worldwide Group, established in 1965 and headquartered in Hong Kong. Crown World Mobility helps corporations manage global talent and talented individuals perform on the global stage. In a world that seems to be constantly shrinking, managing a globally mobile workforce creates challenges for any organization. These challenges are human in scale—global assignments involve the everyday lives of transferees and their families. But there are policies to navigate, formalities to coordinate and legalities to adhere to—at the same time as concentrating on a new assignment and getting a job done. Crown’s approach is to work with all stakeholders to find the right solution, implementing a global mobility program that is successful for the whole organization. This often means finding a unique solution, which Crown has the experience and capability to deliver. Visit Crown on the Web at

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