Achievement highlights innovation of first-of-its-kind, patent-pending credit card acquisition capability for retailers
COLUMBUS, Ohio, May 11, 2017 — IDG’s CIO recently ranked Alliance Data’s card services business(www.knowmoresellmore.com), a premier provider of private label, co-brand and business credit programs,among the 2017 CIO 100. The 30th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).
“Technology innovation and business value have always been at the heart of our CIO 100 awards, which honor the IT organizations thriving on the front lines of the digital revolution,” said Maryfran Johnson, editor-in-chief, CIO Events. “This year’s winning companies are outstanding examples of how IT leadership, business collaboration and customer engagement are shaping the future.”
Alliance Data’s card services business received this honor for its proprietary Frictionless Mobile Creditcapability. This first-of-its-kind credit card acquisition capability allows shoppers to apply for a store-branded credit card in a matter of seconds from the privacy and security of their mobile device anywhere in their shopping journey. Frictionless Mobile Credit reduces application time by more than 25 percent and the application abandonment rate by more than 95 percent.
“Frictionless Mobile Credit requires a simple text and a few keystrokes, and shoppers are on their way to applying for credit. Through Alliance Data’s patent-pending process, a credit application is automatically populated using information from our vast data resources,” explained Mike Rosello, chief information officer of Alliance Data’s card services business. “This fast, simple, and customer-friendly innovation benefits customers and retailers by adding convenience and saving time – and because customers know their credit limit earlier in the shopping process, it has been shown to significantly increase first-time purchases.”
“We’re especially proud of this achievement, as the development of this capability represents the broad customer-focused thinking of our combined marketing and IT teams as part of our ongoing commitment to delivering innovative digital and mobile capabilities that put the customer experience first, building deeper brand loyalty and meaningful value for brand partners,” added Jami Dewolf, chief marketing officer of Alliance Data’s card services business.
Recipients of this year’s CIO 100 Award were selected through a three-step process. First, companies completed an online application form detailing their innovative IT and business initiatives. Next, a team of external judges (many of them former CIOs) reviewed the applications in depth, looking for leading-edge IT practices and measurable results. Finally, CIO editors reviewed the judges’ evaluations and selected the final 100.
Alliance Data’s card services business will accept the award at the CIO 100 Symposium and Awards Ceremonyon August 16 at the Broadmoor Resort in Colorado Springs, Colorado.
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