Video Series is a First of its Kind in the Fraud Prevention Industry
BOISE, Idaho – May 4, 2017 – Kount, a leading innovator of solutions for fraud and risk management, today announced the launch of a new advertising campaign, intended to drive awareness of Kount’s award winning fraud and risk prevention technologies throughout the industry. The brand-new video campaign, which includes three spots, entitled: Bad Guys, Karma, and The Bet, will be unveiled over the next few months and be accompanied by a newly redesigned Kount website and logo.
The informative, tongue-in-cheek videos will roll out one per month, over the next three months. The videos will be pushed out organically and through paid media across several channels, including multiple social networks: Facebook, Instagram, LinkedIn, Twitter, and YouTube and various online retailer and payments trades.
“While it’s a critical issue for most, businesses still struggle to effectively address fraud. With this new advertising campaign, we’re excited to expand the ways we communicate about fraud and drive greater awareness of fraud prevention to our target audiences, including eCommerce and online businesses, CFO, CIO, and fraud & payments managers,” said Brad Wiskirchen, CEO, Kount. “Whether it’s our global Fraud360 seminar tour, webinars, or eBooks, we’re constantly trying to find new ways to help businesses understand and tackle this issue. The videos demonstrate Kount’s industry-leading solutions, as well as help us stand out with fresh, new content not typically seen within this industry.”
Along with the video series and new logo, Kount has launched a revamped, easy-to-navigate website that will provide the most value for visitors’ specific needs. The new website will effectively capture the interest of viewers and guide them to areas of the site that serve their bottom lines. To visit the new website and learn more about Kount, visit www.kount.com.