The New Verifone Website By Valli Lakshmanan, VP Global Marketing & Global Experience Design, Verifone

Good design, in my opinion, should be empathetic to the end user and also show the creator’s sincerity of thought and effort.

Verifone has been at the forefront of innovation in the payment industry for over 35 years and across more than 150 countries, providing secure and reliable payment solutions at scale. Our payment devices are no longer just forms of acceptance. Today, they are powerful end points that have the ability to replicate online experiences in a physical environment and include every kind of consumer interaction. Verifone continues to evolve as an enabler of delightful consumer experiences.

Steve Jobs, while launching the iPhone, said, “A great design is not just how it looks. It’s how it works.” Design excellence cannot be a short-term gimmick or a quick fix if it’s ultimately about how it works. It should be the central nervous system of any good product organization. Verifone has been embracing this notion 100 percent from our sleek product design to enabling new consumer experiences thanks to our open, cloud-based platform for merchant apps. There is and has been significant emphasis on crafting our end-to-end experience in a way that is memorable and pleasantly surprising– even if it’s just for a moment.

As another example of our emphasis on design excellence and great experiences, we are proud to launch this new website.

Here’s what Huge, our design agency that helped to craft this beautiful site, has to say about our journey and new website:


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