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Proofpoint Launches Unified Fraud Solution

Proofpoint, Inc. has launched a unified social, mobile, web, and email fraud and phishing detection and protection solution, which the company says addresses threats outside of the traditional security infrastructure of companies.

According to Proofpoint, cybercriminals leverage a variety of channels, including fraudulent social accounts, fraudulent mobile apps and fraudulent email domains for both consumer and business email compromise (BEC) phishing. Proofpoint Digital Risk Defense uses the company’s platform to protect organizations from cybercriminals exploiting the company brand to fraudulently phish their customers, partners and vendors.

Proofpoint says that social media phishing attacks alone were up 500 percent over the course of 2016. Legacy protection technologies and approaches are not designed to cover the key digital channels of social, mobile, email, and web and lack the modern detection capabilities and cross-channel context to keep up with the attacks, which creates greater risk for companies expanding their digital footprint.

“Without comprehensively and persistently monitoring risk in digital channels, companies remain susceptible to a wide variety of brand, cyber, and physical risk events,” wrote Forrester Research analyst, Nick Hayes in The Forrester Wave™: Digital Risk Monitoring, Q3 2016.

Proofpoint’s new solution is designed to combat:

  • Angler Phishing on social media customer care accounts
  • Social engineering and visual spoofing in fraudulent web domains, social accounts, and emails making fakes appear as the genuine brand
  • Fraudulent web domains in social and email phishing campaigns
  • Fake branded mobile apps designed for phishing brand customers
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