New Device Helps Boost Retail Sales with Personalized Handheld Payments
BOSTON, MA–(Marketwired – Feb 14, 2017) – Cayan®, a payment technology company, today announced the launch of their new Genius® Handheld™, a first-of-its-kind, semi-integrated, EMV enabled mobile payment device in the U.S. that helps retailers reinvent the in-store shopping experience for consumers.
With a growing number of customers choosing online shopping over store visits, merchants are under increased pressure to find new ways to enhance the brick and mortar shopping experience and meet the increasing demands of today’s consumers. Genius Handheld allows sales associates to get out from behind the counter and onto the shop floor — helping customers and closing sales. From line busting to in-aisle checkout, Genius Handheld gives retailers much more flexibility in designing their checkout experience.
“Customer expectations of what a good retail experience is are changing and many retailers are finding they need to evolve how they relate to customers in store. Genius Handheld gives retailers an easy way to have a more personal and consultative interaction between the sales associate and the customer,” said Cayan CEO Henry Helgeson.
The new Genius Handheld can be used in conjunction with the Genius countertop solution or as a stand-alone in-aisle payment solution. Once connected to the store’s wireless network, associates can take payments anywhere in the store. Genius Handheld offers the same security, mobile payment options and checkout functionality (line-item display, digital signature capture, etc.) as Cayan’s flagship cloud-based, integrated Genius Platform. For retailers already using Cayan’s Genius Platform, there’s no additional work to enable Genius Handheld as it leverages the same Genius API.
Genius Handheld, which is currently being piloted with a handful of retailers across the country, has a variety of a use cases, such as: